Faculty of Engineering

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Genovefa Kefalidou

Human Factors Research Fellow, Faculty of Engineering



Dr. Genovefa Kefalidou is Human Factors Research Fellow within the Human Factors Research Group, Faculty of Engineering. Her professional qualifications include:

  • PhD (Cognitive Processes and Vehicle Routing Optimisation) - Lancaster University (EPSRC and ESRC-funded)
  • MRes (Design and Evaluation of Advanced Interactive Systems) - Lancaster University (EPSRC-funded)
  • MSc (Distributed Systems Engineering) - Lancaster University
  • BSc (Hons) (Computer Science) - The University of Sheffield

She is also a Graduate Member of the British Psychological Society (BPS), a Professional Member of the BCS - The Chartered Institute for IT, a Professional member of the Association for Computing Machinery (ACM), an Associate Member of the Chartered Institute for Human Factors and Ergonomics (CIEHF) and an Associate Fellow of the Higher Education Academy.

She has been awarded the ILM Award in Leadership and Management (2013) and Teaching Excellence Certificate for teaching at The University of Nottingham (2017).

Expertise Summary

Her overall research expertise and research interests span across the following:

  • User experience and behaviour when interacting with advanced technology within different contexts (e.g. transport)
  • Human Computer/Machine Interaction and User-Centred Design
  • Human factors and human performance in complex tasks and complex socio-technical systems (e.g. transport - rail and aviation)

Her PhD thesis was an investigation of human performance when solving Capacitated Vehicle Routing Problems (CVRPs), a type of optimisation and transportation problems. As part of her PhD she identified human heuristics and observed human performance when solving CVRPs on paper-based problems and on a designed and implemented interactive tool.

She has experience in designing, implementing and evaluating interactive systems. She is particularly interested in cognitive, social and ergonomic aspects of humans' interaction with innovative highly interactive interfaces and how this knowledge can be translated into practical and creative applications. She is also interested in Transportation Science and how transportation can be improved through peoples' everyday activities and behaviour.

Her research themes include: Design, UX and Usability, joint cognitive systems, sensemaking and decision-making, task and cognitive load, problem-solving and optimisation, creativity and serendipity

External funding:

She has been awarded in the past funding from EPSRC and ESRC for studying and for conducting research

UNott-based funding:

  • Principal Investigator (PI) and Named Researcher: "Bridging the Gaps: Next Generation Feasibility Awards 2012" scheme, Roberts' Money, to conduct research in a multidisciplinary setting with Archaeologists, Geospatial Scientists and Computer Scientists - Title: Re-experiencing the Past: How did Ancient People Travel? (£4,950)

Horizon2020 EU funding:

  • Workpackage Leader, Principal Researcher, Researcher Co-I and significant contributor in proposal writing: PASSME (Personalised Airport Systems for Seamless Mobility and Experience) (Total: 4,631,212 Euros, UNott: 607,000 Euros)
  • Named Researcher Co-I and contributor in proposal writing: 3D-Tune-In (3D-games for TUNing and lEarnINg about hearing aids) (Total: 2,896,175 Euros)

Teaching Summary

Overall subjects: Human Computer/Systems Interaction, Product Design, Research Methods, Cognitive Ergonomics and Psychology, Human Factors and Human Performance, Statistics, Applied Psychology


Lecturing 'Ergonomics in Design' (MM2EID) - Undergraduate module in Manufacturing Engineering)

Tutoring 'Human Factors in Interactive Systems' (MM4HIS) - MSc in Applied Ergonomics by Distance Learning

Lecturing 'Theory of Experimental Design for Engineers' - Graduate School PhD and Research training course within the Faculty of Engineering

Lecturing 'Studying Human Performance' module (MM4SHP) - MSc Human Factors and Manufacturing students in Faculty of Engineering and MSc in Interactive Systems Design

Project Supervisor for 'Contemporary Issues in Human Factors and Interactive Systems' (MM4HSD) - MSc in Human Factors students in School of Mechanical, Materials, Manufacturing Engineering, MSc Interactive Systems Design students in Computer Science

Project Supervisor and Assessor 'Practical Ergonomics Investigation' (MM4ECS) - (by distance learning)

Project Supervisor for BSc and MSc students in School of Computer Science

Co-supervisor for PhD students (Horizon CDT + Computer Science)

PhD students:

Elaine V. Santos (Topic: Assessing Quality of Life (QoL) through the design and use of modern ubiquitous technologies)

Tatiana C. Styliari (Topic: Digital Identity at the movies: Exploring the contemporary cinema-going experience)

Christopher Ellis (Topic: A Taxonomy for Music Recommendation)

Research Summary

General research interests: User Experience (UX) and Human Factors, Human-Machine Interface and Human Computer Interaction (HCI), Product Design, Optimisation and Intelligent Systems, Joint Cognitive… read more

Recent Publications

  • DE JOUX, N., KEFALIDOU, G., D'CRUZ, M., SHARPLES, S., MISICHRONI, F., KARASEITANIDIS, I. and FRANGAKIS, N., 2017. Identifying requirements for mapping physiological measurements to distress In: In: Contemporary Ergonomics and Human Factors 2017, 25-27 April, Staverton, Daventry, UK. 249-156
  • KEFALIDOU, G., D'CRUZ, M., SHARPLES, S., DE LILLE, C., FRANGAKIS, N., VAN EIJSDEN, C., GROSMANN, R., MARCELINO, R., LÜTJENS, K., LÖWA, S., SHAW, E., NARDINI, A. and SANTEMA, S., 2017. A Holistic Approach to Understand and Enhance Passenger Experience at Airports In: In Royal Aeronautical Society Air Transport Group Conference Proceedings for "Global Journeys: Forging the Airport Experience of Tomorrow", London, 24th April.
  • REITER, A., HOU, X., KEFALIDOU, G. and GOULDING, J., 2017. Novice and Experts Strategies for Understanding Complex Big Data In: In: Contemporary Ergonomics and Human Factors 2017, 25-27 April, Staverton, Daventry, UK .. 100-108


Current Research

General research interests: User Experience (UX) and Human Factors, Human-Machine Interface and Human Computer Interaction (HCI), Product Design, Optimisation and Intelligent Systems, Joint Cognitive Systems, Ubiquitous and Cognitive Computing, Sensemaking.

Currently, she is the Workpackage leader for UNott and Principal Human Factors Researcher for PASSME: An EU-Horizon2020-funded project on Personalised Airport Systems for Seamless Mobility and Experience (PASSME).

Past Research

Projects that she has been working on include the following:

PCIPP: an InnovateUK-funded project on A People-Centred Approach to Intelligent, Proactive, Predictive (PCIPP) Asset Management using Remote Condition Monitoring Data. - InnovateUK

Majority Report: a Horizon-funded project looking at Sensemaking in Crisis Management, Social Media and collaborative platforms

On Time (http://www.ontime-project.eu/): an EU-funded project looking at optimising rail networks across Europe, including the use of automation in traffic management and associated decision-making processes.

"SerenA" - Chance Encounters in the Space of Ideas (http://www.serena.ac.uk/) - An RCUK-funded project which was about designing and evaluating technologies for accommodating serendipitous encounters among people and between people and resources.

"Creativity Greenhouse" project (http://www.horizon.ac.uk/current-projects/Creativity-Greenhouse) - An EPSRC-funded project on adapting and evaluating a Virtual Reality environment for research sandpits.

"Re-experiencing the Past" - Roberts' Money - funded project under the "Bridging the Gap - Next Generation Feasibility Awards"scheme. This project was a joint one with the Archaeology department and the Geospatial Sciences Institute on exploring ubiquitous and sensor technologies to identify cultural heritage visitor experiences while following ancient paths.

Faculty of Engineering

The University of Nottingham
University Park
Nottingham, NG7 2RD

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