I conduct research in the area of language, gender and sexuality, with a particular focus on gendered discourses of paid work and family care. I have spoken on issues of gender equality for public, institutional and academic audiences. In addition to being the Director of Teaching and Learning for the School of English, Malaysia, I am Chair of the faculty's Research Ethics committee and an affiliate with the Linguistic Profiling for Professionals (LiPP) business unit based in the School of English, UK. I hold a PhD in Linguistics from the University of Nottingham, UK.
Language, gender and sexuality; Critical discourse analysis; Conversation analysis; Critical stylistics; Media discourse; Gender, work and care; Postfeminism; Neoliberalism
ENGL1036 Introduction to Linguistics
ENGL2032 Discourse and Society
ENGL2049 Language, Gender and Sexuality
ENGL4292 Approaches to Language and Linguistics
YOONG, M., 2022. Women’s Empowerment, Employment and Exclusion: Discourses in Economic Competitiveness Initiatives in Malaysia. In: MULLANY, L. and SCHNURR, S., eds., Globalisation, Geopolitics and Gender: Professional Communication at Work. New York: Routledge (forthcoming).
YOONG, M., 2021. (De)legitimation Strategies in the Media Statements of Women's Rights Organisations. In: RAJANDRAN, K. and LEE, C., eds., Discursive Approaches to Politics in Malaysia: Legitimizing Governance. Singapore: Springer (forthcoming).
Please click on the 'Publications' tab above for details of my monograph, journal articles and book chapters.
Keynotes and Conference Presentations:
YOONG, M., 2021. Rethinking Women's Empowerment Through Global Householding: A Critical Analysis of Interpellations and Absences in Online Discourse. Panel paper presented at 11th International Gender and Language Association Conference, Queen Mary University of London, UK.
YOONG, M., 2019. The Discursive Legitimation of the Political Gender Gap in Twitter Debates. Keynote presented at 12th British Association of Applied Linguistics (BAAL) Language, Gender and Sexuality SIG Event, Birmingham City University, UK.
YOONG, M., 2018. "China Dolls", Madonna Wives, and Vanishing Husbands: Media-mediated Identities of Malaysia's Chinese Diaspora and Economic Migrants. At: 10th International Gender and Language Association (IGALA) Conference
YOONG, M., 2017. Women, Work, and Having It All: Professional Discourses and Identities in Malaysian Media. Paper presented at 6th University of Malaya Discourse and Society International Conference, University of Malaya, Malaysia.
YOONG, M., 2016. "Create Opportunities for Yourself!": Neoliberal Postfeminism in a Malaysian Women's Magazine. Paper presented at 9th International Gender and Language Association Conference, City University, Hong Kong.
YOONG, M., 2014. The Air Hostess and the Chairman: Developing Learner Awareness of Politically Incorrect Language in Newspapers in Education. Paper presented at 12th International Asia TEFL Conference, Kuching, Malaysia.
YOONG, M., 2013. Sexism on UNMC Students' Facebook "Confessions" Page. Paper presented at Ms Education: Women, Equality and Education in the 21st century, University of Nottingham, UK.
YOONG, M., 2018. No more 'leaning in' - the neoliberal myth of the superhero businesswoman holds us all back. The Conversation. Available at: <http://theconversation.com/no-more-leaning-in-the-neoliberal-myth-of-the-superhero-businesswoman-holds-us-all-back-101922>
YOONG, M., 2014. Pull up a chair, we need to talk about sexist language at work. The Conversation. Available at: <http://theconversation.com/pull-up-a-chair-we-need-to-talk-about-sexist-language-at-work-31869>
BAILEY, L. and YOONG, M., 2016. Gender in the Workplace. BFM. Available at: <https://www.bfm.my/podcast/the-bigger-picture/live-learn/lucy-bailey-melissa-yoong-gender-in-workplace>