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Google AdWords allows you to run adverts on Google search and affiliate web sites, based on keywords. You only pay for the ad when it is clicked. The amount you pay varies depending on the competition and popularity of the keyword.
AdWords has a far higher click through rate (CTR) than poster campaigns and magazine ad campaigns.
It can get you far higher exposure and conversions for a smaller budget.
AdWord campaigns are currently run centrally. If you are interested in running one, or wish to find out more, contact firstname.lastname@example.org in the web team.
The following guide provides advice on running AdWords campaigns and tells you what we need to know in order to run them.
Download our Google AdWords guide
Download Running Online Marketing Campaigns Guide.
The degree of success can be measured in Google Analytics and compared against other campaigns.
The more campaigns run from a single account, the cheaper those campaigns become.
We gather experience centrally of running AdWords campaigns, so we can run them more efficiently in the future.
The University AdWords account charges to a credit card. That credit card is paid off via a project code.
Units are requested to send funds to the project code before the start of the campaign, to ensure that funds are available when the bill needs to be paid.
You will need to build a custom landing page. This is so that someone clicking on the ad knows the page is geared specifically to their requirements. Sending people to general pages and expecting them to find their own way, results in a higher bounce rate.
The landing page should specifically answer the “who” , “what”, “why” ,”where” and “when” questions our target users would be wanting answers to.
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