Alex studied at the University of Derby graduating in 2010 with a degree in BSc Psychology. He then secured himself a studentship to study at Nottingham Trent University, where he graduated in 2011 with an MSc in Psychological Well-being and Mental Health. In 2012, he was awarded a full time fully funded scholarship by the MS Society to undertake a PhD investigating changes to social identity in people with multiple sclerosis and how this may affect their mood. Specifically, this research focused on how the family can help a person adjust to their identity change and reduce the negative effects of identity change.
Alex's current work involves quantifying alcohol and tobacco content in contemporary media and estimating population exposure to this content.
Alex has expertise in quantifying audio visual alcohol and tobacco content in media and estimating exposure to this content. Alex has considerable knowledge in Social Psychology and Psychological Well-being. Alex's research experience has involved both qualitative and quantitative methods.
The Smoke and Alcohol Free Media Project
Exposure to tobacco and alcohol content in the media is a risk factor for subsequent tobacco and alcohol uptake and use in children and adolescents. The Smoke and Alcohol Free Media project's aim is to investigate the tobacco and alcohol content of popular media in the UK and measure the child and adolescent exposure to this content.
By investigating the tobacco and alcohol content in popular media, and the subsequent exposure to this, we can determine whether current guidelines and regulations on tobacco and alcohol in the media are enough to protect children and adolescents from this content.
BARKER, A.B., SMALE, K., HUNT, N., LINCOLN, N. and DAS NAIR, R., The Experience of Identity Change in People who Reported Having a Diagnosis of Multiple Sclerosis: A Qualitative Enquiry International Journal of MS Care. (In Press.)
BARKER, ALEXANDER B, OPAZO BRETON, MAGDALENA, MURRAY, RACHAEL L, GRANT-BRAHAM, BRUCE and BRITTON, JOHN, 2019. Exposure to 'smokescreen' marketing during the 2018 Formula 1 Championship. Tobacco control.
BARKER, ALEXANDER B, WHITTAMORE, KATHY, BRITTON, JOHN, MURRAY, RACHAEL L and CRANWELL, JO, 2018. A content analysis of alcohol content in UK television. Journal of public health (Oxford, England).
Research Fellow - Habilitation for Hearing Loss
Alex was a Research Fellow investigating habilitation for hearing loss at the Nottingham Hearing Biomedical Research Unit (NHBRU), where he explored the effects of hearing loss on people with hearing loss and their communication partners.
PhD Student - Social identity in people with multiple sclerosis
Alex explored changes to social identity and its subsequent effect on psychological well-being as part of his PhD. Specifically, this research focused on how the family can help a person adjust to their identity change and reduce the negative effects of identity change.