Dr Duncan Shaw

Dr Duncan Shaw
Nottingham University Business School
+44 (0) 115 951 5151

Expertise summary

Emerging data technologies can make or break your business. Knowing what's available and how to choose what’s right for you is bewildering. As a university lecturer, trainer and consultant I give business leaders the skills and understanding to use data to transform their business. I’m not an ‘IT guy’, I’m a business expert with an engineering background. I understand the technology - but my focus is on using it for commercial success.

• I help businesses to understand their customers' needs much more deeply (by fully using websites and digital strategies to CRM, Big Data analytics and Internet of Things sources).

• I focus on how businesses can use technologies like Robot Process Automation, the Internet of Things, AI and Big Data for profit, customer service and product development.

• I give you the tools to create value from your data – through monetising it, creating new services and understanding your customers.

Before I was a university lecturer I worked in management consultancy and customer satisfaction, engineering and logistics. I have 30 years’ experience of leading business improvement projects. I have international academic and commercial experience in Europe, North America and South East Asia. I have an MBA and a PhD from Manchester Business School, as well as Bachelors and Masters degrees in engineering.

Research group: OMIS

University links: University of Nottingham, University of Manchester, University of Arizona, University of Wisconsin, University of Loughborough, University of Surrey.

More information can be found on Dr Shaw's webpage.

Consultancy and Research:  Dr Shaw is happy to explore opportunities to undertake consultancy and research work with external organisations.

Policy credentials

UK Dept for Transport, UK Deputy Prime Minister's Office and local government organisations.

Media credentials

Interested in educating business people and the public about the potential of new digital technologies like AI, blockchain and big data.

Industry credentials

Motorola, Danone, Xerox, Experian, Ikea plus many other firms (software, electronics, food, manufacturing, housing) - business transformation, data strategy, IoT strategy.


Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk