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Biography
Communications Specialist covering external, internal and digital. My first gig was as a freelance music journalist before being lured over to the "dark side" of public relations.
I have spent time in the energy, higher education, health, pharmacy and retail sectors, and have PR'd everything from lipstick and paper bags to antimicrobial resistance and smartphone addiction.
I truly believe in bringing our authentic selves to work and I'm passionate about equity, visibility and belonging, focusing on the lived experiences of the LGBTQIA+ and neurodiverse communities. I have worked on culture change projects in this area in workplaces and I volunteer for the youth mental health charity Beyond.
Gardening, growing and all things horticulture are personal loves of mine (and the only positive to come as a result of lockdown...!) If you're into that, you can see more at adamandtheplants.
Expertise Summary
My strengths are in engaging storytelling, research communications, content development and managing reputation to build positive brands from the inside, out.
Issues and crisis PR is what I would call the "good stuff". I've handled various reputational topics from krill oil and sustainable fisheries to exploding hot water bottles, weather reporter Sian Lloyd having no hot water and, the nation running out of lateral flow tests in the run up to Christmas 2021.
I've been fortunate to develop strong experience in:
- Thought leadership for owned and earned media - SLT and Executive communications - Media relations - Community and stakeholder engagement - Sustainability/ESG/CSR communications - Newsroom strategy - Employee engagement - Copywriting, copy checking and editing
If you would like to find out more about my experience, there's more info on my LinkedIn profile.