eminate celebrates products' success with top-flight partners

25 Mar 2009 15:01:00.000

PA 85/09

Three new products brought closer to market by University of Nottingham subsidiary eminate will be celebrated at a gathering of business leaders and academics at BioCity Nottingham.


eminate will be joined by development partners Honda Trading Europe Limited, Leatherhead Food International and The University of Nottingham on March 26th, to mark the successful completion of product trials to benefit the food technology and healthcare sectors.


With backing from the government-funded Technology Strategy Board and the collaborative support of leading commercial and academic partners, eminate has taken just 15 months to bring three products — Natto Capsules, Ultra-fine Salt and machinery wear-resistant coating — closer to market.  The gathering at BioCity on March 26th will enable eminate, the Technology Strategy Board, The University of Nottingham, Honda Trading Europe Limited and Leatherhead Food International to describe how it has been possible to translate technical know-how quickly and efficiently into product reality.

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Dr Roger Carline, Chief Executive Officer of eminate, said: “We have created a new way of doing business. By setting clear objectives, defining partner roles and identifying market opportunities we are achieving the purposes for which eminate was established. We are now ready to share this innovative business model with other leading public and private organisations in the East Midlands.”


A wholly-owned subsidiary of The University of Nottingham launched in 2006, eminate’s investors include the Technology Strategy Board through its Micro-Nano Technology initiative, which has funded eminate to provide industry with nano- and micro- technology solutions to real market needs in health.


From its BioCity facilities, eminate provides a range of advanced technologies and services focused on materials for the healthcare and food sectors. Access to seven of the region’s top universities has made a real difference to the rate of progress. The University of Nottingham has been instrumental in the development of the machinery wear-resistant coating.


Dr Richard Masterman, Director of Research Innovation Services at the University and Chairman of eminate says: “This is an exciting development which draws on the University’s excellent research base. eminate provides new ways of bridging between research and industry focusing on innovative product development.”


A commercial partnership with the Food Division of Honda Trading Europe Limited will accelerate the commercialisation of the Natto Capsule — a food supplement to tackle bone disease — through access to global market links.


Honda Trading Europe Managing Director, Toshiyuki Sakakibara, said: “Honda Trading has a firm target, even a dream, to bring the health benefits of natto to the wider public. We are excited about the realisation of this dream, and by the opportunities we see in working closely with eminate towards further product development. We congratulate eminate in achieving commercial supply of Natural Natto Vitamin K2 within a demanding time frame, and are very pleased to be part of this strategic alliance.”


The third eminate product, Ultra-fine Salt, has undergone trials in bread production with the assistance of major food technology research organisation Leatherhead Food International.


Alice Pegg, Head of Food Innovation at Leatherhead Food International said: “LFI has been working in the area of healthy food and snacks for many years. Our research on salt showed a link between salt particle size and saltiness perception, which has the potential of reducing salt levels in products.


“LFI and eminate are working in partnership to develop this further, using eminate’s novel manufacturing process and LFI’s application knowledge and food industry links, enabling this to be communicated effectively into the food industry, and help move scientific developments into the factory, and on to benefit the consumer.”


eminate will encourage guests at the BioCity gathering to adopt this partnership business model to help generate new products and processes.


Dr Carline said: “The East Midlands has an excellent base of innovative companies who can benefit from access to our in-house facilities, academic excellence and international partners.”


— Ends —


Notes to editors

: Press representatives are invited to join the partners and guests from 12:30 – 14:00. The photo call and interviews take place between 13:15 – 13:45.


More information on eminate is available at: www.eminate.co.uk


The University of Nottingham is ranked in the UK's Top 10 and the World's Top 100 universities by the Shanghai Jiao Tong (SJTU) and Times Higher (THE) World University Rankings. More than 90 per cent of research at The University of Nottingham is of international quality, according to RAE 2008, with almost 60 per cent of all research defined as ‘world-leading’ or ‘internationally excellent’. Research Fortnight analysis of RAE 2008 ranks the University 7th in the UK by research power. In 27 subject areas, the University features in the UK Top Ten, with 14 of those in the Top Five.


The University provides innovative and top quality teaching, undertakes world-changing research, and attracts talented staff and students from 150 nations. Described by The Times as Britain's “only truly global university”, it has invested continuously in award-winning campuses in the United Kingdom, China and Malaysia. Twice since 2003 its research and teaching academics have won Nobel Prizes. The University has won the Queen's Award for Enterprise in both 2006 (International Trade) and 2007 (Innovation — School of Pharmacy), and was named ‘Entrepreneurial University of the Year’ at the Times Higher Education Awards 2008.



Nottingham was designated as a Science City in 2005 in recognition of its rich scientific heritage, industrial base and role as a leading research centre. Nottingham has since embarked on a wide range of business, property, knowledge transfer and educational initiatives (www.science-city.co.uk) in order to build on its growing reputation as an international centre of scientific excellence. The University of Nottingham is a partner in Nottingham: the Science City.


Honda Trading Europe Limited

Honda Trading is a wholly owned subsidiary of the Honda Motor Corporation. Utilising Honda’s global reach, excellence in solution driven management and good business practice, it plays a pivotal role within the Honda Group. Its General Merchandise division focuses on food, renewable energy, and print management. It has been breeding and processing non-GMO soybeans in the USA for supply to soymilk, tofu and natto manufacturers in Japan, the USA and Europe for many years. Presenting natto as a health food is a natural step for the company. Strict adherence to good business practice and demanding environmental standards will enable it to fulfil its ultimate goal: to be a company that society wants to exist. www.hondatrading.eu.com


Leatherhead Food International

Leatherhead Food International (LFI) is proudly independent and has been providing solutions and services to the food and drink industry since 1919. LFI is renowned for its comprehensive Global Food Regulation services, applied Food Safety Research, Nutrition and Food Innovation expertise. These technical areas are complemented by a wide range of Knowledge services including publications, training, consultancy, market research, conferences, and online databases.

LFI clients use our services and solutions to ensure their businesses, from dynamic start-ups and SMEs through to the largest multinationals, can meet the challenges of today’s ever changing market place. Its client list includes ingredient suppliers, manufacturers, retailers and foodservice businesses. www.leatherheadfood.com


The Technology Strategy Board

The Technology Strategy Board is a business-led executive non-departmental public body, established by the government. Its role is to promote and support research into, and development and exploitation of, technology and innovation for the benefit of UK business, in order to increase economic growth and improve the quality of life. It is sponsored by the Department for Innovation, Universities and Skills (DIUS). For further information please visit www.innovateuk.org


BioCity Nottingham

BioCity Nottingham Ltd is Europe’s biggest bioincubator. It develops and operates bioscience and healthcare related incubation and innovation facilities. The first facility was opened in Nottingham in September 2003 and Phase 3, in the form of grow-on space, opened in October 2008. BioCity Nottingham is currently home to 60 fast-growing companies, including R&D and business support services. BioCity was founded by Nottingham Trent University, The University of Nottingham and East Midlands Development Agency. www.biocity.co.uk


Story credits

  More information is available from Louise Third , Integra Communications: +44 (0)115 9124350, mobile 07773 288342
Tim Utton

Tim Utton - Deputy Director of Communications

Email: tim.utton@nottingham.ac.uk Phone: +44 (0)115 846 8092 Location: University Park

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