Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.
You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.
International Tourism Management
This module covers:
- the global tourism industry structure and organisation
- international tourism markets and tourist behaviours
- destination marketing and branding
- international tourism impacts and sustainability challenges
- governance and international relations
- international tourism environment and exogenous factors
The module covers the following:
- Key concepts of business economics
- Firms and market power
- Market structure and government policy
- Government intervention
- International trade
- International capital and other factor flows
- The macroeconomic environment
- Balance of payments and Forex
- Macroeconomic policy
Marketing Management in the Digital Economy
The module covers operational perspective on:
- nature of marketing in the global economy
- managing products, services and brands
- new product development
- integrated marketing communications
- internal marketing
- managing distribution channels
- experience marketing
- sustainable marketing
Research Methods for Management Studies
This modules covers the following:
Part I: Introduction qualitative analysis
This part of the module will be concerned with the collection and analysis of qualitative data.
Part II: Introduction quantitative analysis
Survey design and measurement, introduction to statistics; hypothesis testing, t-tests, ANOVA, regression analysis.
Part III: Introduction to management research
Relating to literature review, asking research questions and objectives, formulating research hypotheses, discussion of findings; quantitative and qualitative research in the dissertation relating to its application.
Sustainable Tourism Management
This module is concerned with providing an understanding of the theoretical and practical issues relating to environmental, economic and socio-cultural sustainability in tourism. A day-long compulsory field trip forms an integral part of the teaching of this module.
Topics covered may include:
- tourism management for natural resources
- ecotourism and nature-based tourism
- socio-cultural sustainability
- stakeholder engagement
- community wellbeing
- economics of sustainable tourism
- social impact of tourism
International Business Strategy
The module examines theories of firm internationalisation and various strategic choices facing international managers. Detailed case-studies are examined, illustrating more general points by referring to firms and entrepreneurs that have set important benchmarks in business performance and globalisation.
Branding and Marketing Communications
The module provides an introduction and overview to branding and marketing communications research. It explores the nature of branding and marketing communications practice and theory.
Business to Business Marketing
The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:
- What is a market? A service ecosystem approach to understanding markets
- Organisational buying behaviour and market structures
- How do markets work? Creating and shaping new markets and maintaining market dynamics
- Market relations and sustainable competitive advantage
- Forming business networks: business network partnership attraction
- Business-to-Business marketing strategies
- Innovation in business networks
- Managing business networks: communication, coordination and learning in business networks
- Strategic market relations in the digital world
- Branding and building loyalty: value co-creation in network partnerships
Lecture topics may include digital marketing definition and concept, digital marketing media, digital marketing communication strategy, digital advertising, social media marketing, email marketing, mobile marketing, content marketing, e-commerce vs digital vs internet marketing.
The module introduces you to marketing theory and practice. Particular attention will be given to the changing international business environment and its challenges for international firms. It critically reviews contemporary issues in international marketing and provides insights into the development of competitive strategies and international marketing management within the context of consumer goods, industrial goods and services.
New Product/Service Development and Management
This module covers:
- the management and organisation of new product/service development in organisations
- critical activities in the new product development process
- contemporary practices, to include social innovation, co-creation and user innovation
Or two from:
Corporate Entrepreneurship and Innovation Management
This module covers the following:
- How to build an entrepreneurial organisation
- Entrepreneurial strategy in theory and practice
- Entrepreneurial culture: structure, processes and people
- Building a culture of entrepreneurship in practice
- Entrepreneurship with external stakeholders
- Managing uncertainty and failure
- Building an ambidextrous organisation
- Diagnosing an entrepreneurial change programme
The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
The module covers:
- strategic analysis
- industry analysis
- creating and sustaining competitive advantage
- strategic decision making
- strategy practice and implementation
- strategy and organisation
- strategic leadership
Human Resource Management
The intricacies of managing the human resources within the business context are developed in this module. It examines processes, practices, and procedures associated with HRM management and administration that an employer/manager needs to be familiar with, and analyses the current best practice in the HR function.
Launching an Entrepreneurial Business
This module aims to give you a theoretical understanding and practical experience of launching a new entrepreneurial venture. In so doing, this capstone module enables you to comprehend the role of, and conflicts and interdependencies between, different business and management disciplines; thus, it provides you with an insight into how decision-making in each area can impact on the overall performance of the firm. The module also aims to foster reflexive practice to facilitate lifelong learning.
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
MSc International Tourism Management and Marketing Company Based Project
Independent research on a topic related to international tourism management and marketing wherein students will work on an applied project or company-based project.
MSc International Tourism Management and Marketing Dissertation
Independent research on a topic related to international tourism management and marketing wherein students will have choose of traditional dissertation structure, applied project or company-based project
The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. This course page may be updated over the duration of the course, as modules may change due to developments in the curriculum or in the research interests of staff.
Teaching methods and assessment
You will be assessed through a combination of individual assignments or group projects and written exams.
Career destinations for our postgraduates include:
- finance and investment analysts
- higher education teaching professionals
- investment bankers
- IT business analysts
- management consultants
- marketing professionals
- public relations professionals
- university researchers
Postgraduate careers team
Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.
As soon as you have accepted your offer of a place at the Business School, we can begin working with you to support your career planning needs. You can take part in pre-course careers discussions and take advantage of remote and online support through Career Leader, an online assessment tool which helps you to measure your business interests and motivations before starting your course.
Our support continues throughout your time at Nottingham and after you graduate.
Average starting salary and career progression
91.1% of postgraduates from Nottingham University Business School secured work or further study within six months of graduation. £25,000 was the average starting salary, with the highest being £57,200.*
* Known destinations of full-time home postgraduates who were available for employment, 2016/17. Salaries are calculated based on the median of those in full-time paid employment within the UK.
Careers support and advice
We offer individual careers support for all postgraduate students whatever your course, mode of study or future career plans.
You can access our Careers and Employability Service during your studies and after you graduate. Expert staff will help you research career options and job vacancies, build your CV or résumé, develop your interview skills and meet employers.
More than 1,500 employers advertise graduate jobs and internships through our online vacancy service. We host regular careers fairs, including specialist fairs for different sectors.
As a student on this course, you should factor some additional costs into your budget, alongside your tuition fees and living expenses.
You should be able to access most of the books you'll need through our libraries, though you may wish to purchase your own copies or more specific titles.
Scholarships and bursaries
See information on how to fund your masters, including our step-by-step guide. Further information is available on the school website.
Government loans for masters courses
Masters student loans of up to £10,906 are available for taught and research masters courses. Applicants must ordinarily live in the UK or EU.
International and EU students
Masters scholarships are available for international and EU students from a wide variety of countries and areas of study. You must already have an offer to study at Nottingham to apply. Please note closing dates to ensure you apply for your course with enough time.
We provide guidance on funding your degree, living costs and working while you study. You can also access specific funding opportunities, entry requirements and other resources for students from specific countries.