This module will introduce you to the latest thinking in the areas of creativity, the creative process, knowledge management practices and the nature of entrepreneurship. Having established the vital link between creativity, entrepreneurship, innovation and value creation, this module uses directed reading, case study exercises, reflective blog writing and group-based creative problem solving to illustrate entrepreneurial creativity in practice.
You will be introduced to a variety of creative problem solving techniques and learn how to apply these techniques in the context of the development, evaluation, and application of ideas and concepts with commercial potential. The course culminates in you pitching your identified entrepreneurial opportunity to peers and real world entrepreneurs.
Entrepreneurship in Context
This module covers:
- definitions of entrepreneurship/entrepreneurial activity
- the theoretical perspectives underpinning the study of entrepreneurship
- understanding what shapes the practice of entrepreneurship both in different settings (for example, social entrepreneurship, technology, family business, international entrepreneurship, environmental business, social media) and due to contextual influences (for example, influence of gender, policy)
Launching New Ventures
This module will introduce you to the more practical elements of innovation and enterprise activity across multiple contexts, including not just new venture creation but corporate and social entrepreneurship as well.
Whereas Entrepreneurship and Creativity focuses on idea generation and entrepreneurial theory, Launching New Ventures will prepare you to recognise opportunities, and to implement innovation and enterprising ideas. The ability to make informed and timely decisions will be an important aspect of this, and the module will use a start-up business simulation to encourage this.
The project is a problem based learning experience where you will work in self-selected teams upon a company based challenge. You are introduced to a company representative and then together develop a problem statement that will be feasible for you to address during the semester and also will deliver a tangible benefit to the company. You are then responsible for managing subsequent meetings with the company, gathering primary and secondary data and keeping the company up to date with progress.
Mentoring is provided to help with project management and the projects will require the application of theoretical constructs from the core modules from semester one to company challenges within an entrepreneurship context. The outcome of the project work should demonstrate an understanding of applying entrepreneurship theories in a practical context and also provide tangible and actionable recommendations to the company.
Leading Entrepreneurial Growth
The module is designed to provide a practical perspective on the task of leading an entrepreneurial firm, managing the firm's growth, and developing a strategic plan to direct the firm.
Leading entrepreneurial growth will equip you to manage decisions under conditions of uncertainty. You will be encouraged to evaluate different options for growth and that there is no single framework when it comes to developing a strategy to generate profitable expansion.
Business to Business Marketing
The content of this module will serve as an introduction to the main theoretical and managerial concepts and issues in the area of business-to-business marketing and will focus on aspects of strategic marketing relationships between companies and other stakeholders. Possible topics may include:
- What is a market? A service ecosystem approach to understanding markets
- Organisational buying behaviour and market structures
- How do markets work? Creating and shaping new markets and maintaining market dynamics
- Market relations and sustainable competitive advantage
- Forming business networks: business network partnership attraction
- Business-to-Business marketing strategies
- Innovation in business networks
- Managing business networks: communication, coordination and learning in business networks
- Strategic market relations in the digital world
- Branding and building loyalty: value co-creation in network partnerships
Corporate Entrepreneurship and Innovation Management
This module covers the following:
- How to build an entrepreneurial organisation
- Entrepreneurial strategy in theory and practice
- Entrepreneurial culture: structure, processes and people
- Building a culture of entrepreneurship in practice
- Entrepreneurship with external stakeholders
- Managing uncertainty and failure
- Building an ambidextrous organisation
- Diagnosing an entrepreneurial change programme
The e-Business module is aimed at future managers and business people who want to know how information and communications technologies (ICTs) can help them to be successful in their careers by understanding how companies use these technologies.
Entrepreneurship Business Plan
You will be expected to develop a real business concept and take it through to a business plan. This will requires an assessment of the IP position, a marketing analysis, producing a business strategy and a financial analysis. You will be assisted in taking the plan to fruition.
The dissertation should focus on any aspect of entrepreneurship. You are expected to choose a topic in consultation with your supervisor. Supervisors may suggest a topic where it is appropriate. As well as the written dissertation, you will make a presentation giving an overview of your work.
Managing for Sustainability
Sustainable companies are those that are managed in socially, economically, and ecologically responsible ways. Today's managers are expected to understand the impact of management decisions and practices on the environment and society.
This module considers how sustainability principles are applied in organisations, and how to manage for sustainability. Through use of multiple learning approaches, the module enables you to practically interact with real businesses to address some sustainability challenges faced by the organisation.
The module introduces the you to frameworks and theories use to critically assess sustainability, and to integrate sustainability into the business strategy.
The module enables you to develop an understanding of the practical dilemmas facing businesses as they seek to respond to multiple, and often, conflicting stakeholders expectations. You will be expected to critically reflect upon your practical experiences and capture these using a learning journal.
Venture Capital and Private Equity
The module covers venture capital and private equity provide risk capital to firms at various stages of their life-cycle. This involves selecting investments, structuring deals, valuation of investment opportunities, leveraged buyouts (LBOs), managing portfolio firms, and exit.
The above is a sample of the typical modules that we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Due to the passage of time between commencement of the course and subsequent years of the course, modules may change due to developments in the curriculum and information is provided for indicative purposes only.