Martha Puebla is a doctoral researcher at the School of Politics and International Relations in the University of Nottingham, where she is pursuing a PhD in International Relations, and is affiliated with the Institute of Asia and Pacific Studies, the Centre for British Politics and the Centre for the Study of Political Ideologies.
Previously, Martha Puebla was a policy advisor for the Internationalization Office at the University of Guadalajara, Mexico, and a lecturer professor at the International Studies Department of the same University. She also collaborated annually as a host for the International Book Fair (FIL) and the International Film Festival (FICG).
University of Nottingham
University of Guadalajara
PhD Thesis Title: Higher Education Institutions as instruments of soft power and public diplomacy
Soft power is a resource for governments to obtain the results pursued not through coercion but through attraction and cooperation. To develop that capability has proven to be a challenge; furthermore, to fully understand and measure the outcomes of soft power is not an easy task. The research aims to look into soft power driven from the internationalization of higher education institutions, the ways which they exercise public diplomacy and its consequences for governments. This study pretends to contribute to current literature on soft power looking at higher education institutions as sources of soft power, and the best practices in developing countries, taking the UK as a base for the study.
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