Human Factors Research Group

Socially connected journey

The socially connected journey project is looking at the attitudes, motivations and technology/HCI challenges behind socially-connected travel. The project is funded by RRUK and Horizon in collaboration with the Highways Agency, Avego, EON and East Midlands Conference Centre (EMCC).

This project has used a combination of surveys, diary / GPS study, interviews and technology probes to understand people’s attitudes to forms of travel such as car sharing and taxi sharing, as well as design and deployment issues such as UI, privacy, incentives and organisational context.

For more information, email Dr David Golightly or Dr Sarah Sharples.

Human Factors Research Group

Faculty of Engineering
The University of Nottingham
University Park, Nottingham
NG7 2RD, UK


Telephone: +44 (0) 115 951 4040
Email: human.factors@nottingham.ac.uk