Understanding Contemporary Consumers
Location
Join us in person at Lakeside Arts, University Park, University of Nottingham
OR
Watch the live stream online - your choice!
About this event
Consumer culture is evolving. Whether you love or loathe social media, there’s no denying the impact it has on the contemporary consumer. Popular culture has always influenced consumers, whether through product placement on TV shows, fashion in popular music, or celebrity endorsements. But the rise of social media has turbo-charged that trend and ‘Doing it for the Gram’* now pervades modern consumer culture.
The reality today is that consumers are increasingly driven to purchase products, services and experiences that will enhance their online presence and reputation and many savvy businesses are already capitalising on the trend by creating ‘Instagrammable moments’. Could harnessing the power of popular culture help your business attract more attention?
Join us at this free event when Dr Brendan Canavan will be exploring why popular culture is so important, how it can help you to understand your customers and how you can modify your marketing by tapping into the zeitgeist! Plus, with applications in wider business practices like HR, recruitment and marketing, can you afford not to be a pop culture pro?
*Partaking in and photographing activities or purchases to show them off via your Instagram account, for the purpose of enhancing your online reputation and garnering ‘likes’.
Speakers
Dr Brendan Canavan - University of Nottingham
Dr Brendan Canavan is Assistant Professor in Marketing at Nottingham University Business School. He is particularly interested in consumer society and culture. Check back for Brendan's full biography, which will be updated soon.
Agenda
| Time | Agenda item |
|---|
| 4.00pm – 4.30pm |
Nibbles and networking for those joining in person |
| 4.30pm – 4.35pm |
Welcome and the live stream begins for those joining online |
| 4.35pm – 5.20pm |
Keynote presentations followed by Q&A |
| 5.20pm – 5.30pm |
Elevator pitches and close |
| 5.30pm - 6.00pm |
More networking for those that want to stay on |
Book your place
Elevator pitches
After the main presentations, we will be offering a few short slots to those who want to make an elevator pitch to the audience. If you'd like to take a one minute slot to promote your business to the network, share your news, ask for feedback or recruit partners for a collaborative project, then contact the team. These slots are open to anyone, whether from a business, another organisation, or the university itself.
Privacy and your data
We will add the data you provide on this form to our customer relationship management (CRM) system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.
We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.
Read our privacy policy for more information on how your data is used and stored. If you have any questions about registering for this event, please email rebecca.drysdale@nottingham.ac.uk.
State Aid
This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is up to £100.00, but is delivered completely free of charge to participants.
