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Marxism and Marketing
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thi
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Introduction

Through a series of activities and practical examples, this course provides a broad overview of the field of accounting, including: its origins and objectives, the nature of accounting information and accounting information systems, and accountancy’s role in helping organisations meet their objectives.

This OpenLearn course provides a sample of postgraduate study in Author(s): The Open University

3.7 Analysing and reporting the results

When planning what data to use in the evaluation it is helpful to consider how the data will be analysed. Usually, there are a lot of data, perhaps in several different forms. If you have set clear objectives, it should be possible to identify the data that are relevant to each issue. It is usual to follow the steps below:

  • consider numbers, for example how much has been achieved at what cost;

  • consider quality, whether appropriate and not
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1.3 Sexuality and parenthood

In this course sexuality is used to refer to heterosexual reproductive sex, relationships and relations, and the meanings and discursive constructions which are associated with these. Sexual practices resulting in conception and the experience of parenthood are among the few remaining areas that are considered a ‘natural’ part of human existence. Just as sexuality has been seen as a ‘natural’, elemental drive in human identity, parenthood has also been closely associated with the ‘n
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Acknowledgements

The following material is Proprietary (not subject to Creative Commons) and used under licence (see terms and conditions).

Grateful acknowledgement is made to the following for permission to reproduce material:

Course image: Seika in Flickr made available under Creative Comm
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Knowledge in everyday life
This free course, Knowledge in everyday life, is designed to help those working with children between the ages of 3 and 8. You will be encouraged to explore your knowledge, feelings and attitudes in language, mathematics and science in order to understand the place that these subjects have in the life of both individuals and society as a whole. Author(s): Creator not set

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Parents as partners
In this free course we look at the notion of parents as partners. We identify a cluster of reasons why partnership is considered important - for children, parents and practitioners - and give examples of ways in which it can be interpreted in practice. We also outline a conceptual framework to accommodate the possible range of parental involvement and partnership practice. Author(s): Creator not set

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Teachers sharing resources online
This free course, Teachers sharing resources online, is designed to help you learn about how learning resources can be shared using online repositories, i.e. websites that allow for the uploading of electronic materials that can then be used and adapted by others. One of the leading examples of such websites is TES Connect. While the course draws its examples and activities from this site its principles are designed so that they may be applied to others. Author(s): Creator not set

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5.1.1 Technique 1: Self-talk—turning negative statements into positive ones

You can guide your thinking away from general worry and self-doubt by turning negative self-statements into positive ones. This strategy is useful in all aspects of life. Figure 5 relates to an unsuccessful job interview and illustrates the process.

Figure 5Author(s): The Open University

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5.1.6 Are the conclusions justified?

Though I was interested in the idea of treating high incomes as ‘pollution’, I did wonder whether taxing people to pay for the pollution caused by their rising incomes would work. In general though I was reasonably convinced by the conclusions Layard drew. On the other hand, if I was studying the subject more seriously, I might find that wider reading and further thought would make some of the conclusions seem less convincing.


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Tools

There are many tools for creating OER that at a basic level can be split into those with open licensing and ease of remixing built in those that don’t. You may already be using the latter to create content.

By far the most commonly used tools for creating educational resources and therefore OERs is Microsoft Word and PowerPoint. To make these resources open you will need to apply an appropriate licence where – as with tools such as LabSpace from The Open University and Xpert from th
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6.1 Introduction

We have learnt that part of the reason the heart pumps blood around is to make sure that the body gets a fresh supply of oxygen. So in the same way that our hearts need to keep beating, we need to keep breathing oxygen into our lungs to survive. But what is the function of oxygen? Why does our body need oxygen, and what does it do with it once we have breathed it in? These are some of the questions that we will examine in first part of this section.

In the second part of this section, w
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Masters of Nature? - The physics of trying to control the climate
The Earth's climate is changing; but what are we doing about it? The frustration felt all around the world at the inability to agree a meaningful deal on global carbon dioxide emission leaves people looking for alternatives. Do we have the ability to manipulate our planet's climate to prevent the effects of global warming? If so how? What would be the consequences of attempting to do so? Understanding the physics of the Earth's climate is essential to answering these questions. Using the state-
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4 The celebrity persona and the celebrity text

It has been emphasised that we can only know stars through media texts (Dyer, 1998) and this can be extended to seeing celebrities themselves as texts, though for celebrities of any longevity we would certainly have to consider them as large, complex and modulating ones. This section will look at how we might go about reading such a text. There is a distinction between the ‘real’ person and a persona presented in the public arena. One pervasive feature of the ‘large celebrity text’ is
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Acknowledgements

Course image: Davide D'Amico in Flickr made available under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence.

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

Grateful acknowledgement is
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4.2.9 European Community reports

Although European cases may appear in the reports considered above, there are two specialist reports relating to EU cases.

  • European Court Reports (ECR)

    These are the official reports produced by the European Court of Justice. As such, they are produced in all the official languages of the Community and consequently suffer from delay in reporting.

  • Common Market Law Reports (CMLR)

    These are unofficial reports published weekly i
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2.4.1 Archaeological evidence

This feels in some ways like the most ‘real’ source – where you can almost touch the Classical world, and where you get a sense of what the Classical world looked like. Classical archaeology covers a wide range of areas: not just buildings like the Parthenon or the temples at Paestum, but also cities, landscapes, graves, coins, battlefields, everyday items, plant and animal remains, ancient rubbish and much else. Archaeology often throws up evidence where literature doesn't. People, aft
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1 What is accounting about?

Let's start with a question – we shall call questions ‘Activities’. For many of these activities you will need a pen and paper, or you can use the course Forum, to note down your own ideas. Once you have completed the Activity you should return to the text, read the comments that follow the activity, and then think again about your answer. Change it, if you like. Once you are happy that you have understood the comments and that your own answer is alright, you should continue to read the
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Acknowledgements

Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence

The material acknowledged below is Proprietary and used under licence (not subject to Creativ
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Keep on learning

Study another free course

There are more than 800 courses on OpenLearn for you to
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