Lawrence Bailey - Market Research Valedictory Lecture - slides (as PDF)
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Author(s): Lawrence Bailey,Leeds Metropolitan University

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1.5.7 Referencing

We mentioned above that we need to reference sources to ensure we abide by copyright legislation. But there is another reason we need to give accurate references to items we use – so we can share it.

Consider this scenario. A friend says they’ve just read an interesting article where Joshua Schachter, founder of Delicious has spoken about why it isn’t a faceted search system, and you should read it. How would you go about finding it? Would you start looking in a news database, a s
Author(s): The Open University

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