4 The celebrity persona and the celebrity text
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

3.4 As core or secondary texts
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

3.3 By genre
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

3.2 By medium
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

3.1 Categorising texts: introduction
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

2.3 The representation of ‘celebrity’
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

2.2 The semiotic approach to textual meaning: image and ideology
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

2.1 The semiotic approach to textual meaning
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

1 Introduction and overview
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

Learning outcomes
Kylie Minogue, George Clooney, Nicole Kidman are all prominent celebrities, but how has the media created their status and how does what we read in the press influence our opinion? This unit will teach you how to analyse media texts and look at celebrity in a new light.
Author(s): The Open University

Acknowledgements
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

References
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

6 Questions for review and discussion
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

5 Conclusion
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

4.3 Industrial dynamics: knowledge and network industries
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

4.2 The industry life cycle
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

4.1 Introduction
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

3.3 Long-run costs and economies of scale
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

3.2 Technology and costs in the short run
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University

3.1 Introduction
How does a firm emerge as ‘leader of the pack’? Why do most of the small firms so common in the early years of new industries disappear? This unit looks at how and why change occurs through the industry life cycle, at the role of innnovation and at how production costs, demand and technology interact to shape industrial structure.
Author(s): The Open University