2.2 The organisation: loyalty cards

Many supermarkets and other firms (such as petrol companies and airlines) use loyalty cards: cards that offer a customer some form of incentive, such as a future discount or gift, to continue buying from that firm. For example, the British supermarket chain Tesco issues such cards. The holder of a loyalty card is regularly sent vouchers which give the holder discounts from their shopping bills and also vouchers which enable them to gain a discount on items that the supermarket wishes to promo
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2.3.4 Lateralisation

It has long been suspected that unusual patterns of cerebral lateralisation (i.e. the ‘division of labour’ between left and right hemispheres of the brain) may have some connection with dyslexia. Early researchers noticed an apparent excess of left-handedness in children with specific reading difficulties (and their relatives). However, most dyslexic people are in fact right-handed, and most left-handed people are not dyslexic. Nonetheless, large-scale analyses of the research find
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3.3 Thinking about modes of access

Figure 15

In addition to establishing the eLearning outcomes,
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Caring for Creation: Why Bother?
Dr Ruth Valerio : Course
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8.224 Exploring Black Holes: General Relativity & Astrophysics (MIT)
Study of physical effects in the vicinity of a black hole as a basis for understanding general relativity, astrophysics, and elements of cosmology. Extension to current developments in theory and observation. Energy and momentum in flat spacetime; the metric; curvature of spacetime near rotating and nonrotating centers of attraction; trajectories and orbits of particles and light; elementary models of the Cosmos. Weekly meetings include an evening seminar and recitation. The last third of the se
Author(s): Bertschinger, Edmund,Taylor, Edwin F.

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3.6.4 Using a computer

Besides other things, a computer offers the opportunity to organise, reorganise, and delete material, without having to write everything out every time you make a change. It also allows you to make notes as you go along, file them easily, and add and update them in your revision period.

You may even find that one of your software packages supports a facility for making notes. You will certainly have a range of layout facilities and graphics to enhance your notes.

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Nicole Atkins and XPN | 07/06/10
Singer-songwriter Nicole Atkins is performing at the XPoNential Music Festival on the Camden Waterfront this weekend. State of the Arts producer Christopher Benincasa chats with the Jersey shore native about sharks, couch surfing, touring in mini-vans, and, of course, making music. For more information about the festival, check out jerseyarts.com/festivals and xpn.org.
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8.3.5 Alternative plasma chamber designs: MERIE and ICP

There are several variants of the parallel-plate RIE chamber. For example:

  • The ‘magnetically enhanced’ MERIE, where magnetic fields are used to slow the leakage of plasma to the chamber walls, reducing the operating voltage and improving the power efficiency.

  • ‘Plasma mode’ operation, where the RF voltage is applied to the chamber ceiling and the platen is grounded. This reduces the ion energy at the wafer from hundreds of volts t
    Author(s): The Open University

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1.1 Why look at photographs?

Age Concern poster: age and identity
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5.2.2 Opening up ideas: analysing the question

What do you need to know about your assignment? Most importantly, what it's about (i.e. the topic). Once you have worked this out, you are in a better position to gauge how much you already know and how much you will need to find out.

Activity 9


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Differences in the neural basis of Chinese and English reading
Introduction: Previous functional imaging studies comparing Chinese and English reading have reported that a left middle frontal region is more activated by Chinese reading and the left superior temporal cortex is more activated by English reading (Tan et al. 2001; 2003). We investigated this finding and its interpretation by conducting a functional magnetic resonance imaging (fMRI) study of reading in China and England using monolingual adolescents who spoke Mandarin or English respectively. Ou
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11.201 Gateway: Planning Action (MIT)
This course introduces persistent themes and challenges facing planners. It emphasizes the historical roots of contemporary urban planning problems and comparative study of practice in the U.S. and other countries. It is a nine week module intended for first semester Master in City Planning students.
Author(s): Abbanat, Cherie Miot,Vale, Lawrence,Briggs, Xavier

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Start writing plays
In this album, some of our current and most well-respected playwrights offer an insight into the mechanics and beauty of writing for the stage. Contributors include Alan Ayckbourn, David Edgar, Bryony Lavery and Willy Russell, who discuss their own work and the pleasures and pitfalls of crafting a script. All of the fundamental topics, from character and structure to dialogue and editing, are covered in detail in a series of entertaining and insightful interviews. This material forms part of The
Author(s): The iTunes U team

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6.11 Issues with use cases

There can be a tendency to make diagrams too complex. You can reduce the complexity of your use case diagram by:

  • redrawing it at a higher level of abstraction;

  • splitting it up into smaller modules, which the UML calls packages.

In the case of the hotel chain, we might partition our model into the following three packages:

  • reservations;

  • checking guests in and o
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The case for embryo research
Professor of reproductive biology at Warwick Medical School Justin St John explains why his proposed work into using very early stage hybrid human-animal embryos for research is necessary. For more details see www2.warwick.ac.uk/fac/med/research/csri/reproductive_biology/
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Khan Academy: Chemistry 2 App for iOS
'Ximarc Studios Inc is proud to bring you Khan Academy Chemistry 2 (videos 21-40). Khan Academy Chemistry allows students to learn Chemistry through various videos which are downloaded directly on your iPhone or iPod touch and in the future to your iPad. Students can watch the video anywhere, anytime, all the time and NEVER be concerned about having access to the internet while you are going through a Khan Academy lesson.Ximarc Studios will continue to bring you great video lessons from the Khan
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2.875 Mechanical Assembly and Its Role in Product Development (MIT)
The course presents a systematic approach to design and assembly of mechanical assemblies, which should be of interest to engineering professionals, as well as post-baccalaureate students of mechanical, manufacturing and industrial engineering. It introduces mechanical and economic models of assemblies and assembly automation at two levels. "Assembly in the small" includes basic engineering models of part mating, and an explanation of the Remote Center Compliance. "Assembly in the large" takes a
Author(s): Whitney, Daniel E.

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Learning to teach: making sense of learning to teach
This free course, Making sense of learning to teach, is the first of four courses which comprise the course Learning to teach. It draws on what we know about how people learn to become teachers. It explores the different approaches to teacher education and the different routes into teaching. It will help you to understand the philosophical and practical differences between the different approaches. It draws on research about students' experiences of learning to teach and considers the implicatio
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The science behind wheeled sports
This free course, The science behind wheeled sports, focuses on cycling and wheelchair racing: what we might collectively call wheeled sports. The Scientific concepts such as force, acceleration and speed are also useful for understanding these sports. However, cycling and wheelchair racing differ from other sports in that technology more obviously plays an important role.Author(s): Creator not set

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8.3.3 Reactive ion etching: chlorine/argon plasma etching of aluminium

In a reactive ion etch (RIE), a chemical reaction is used to weaken the bonding of the surface of the material and assist the sputtering process. This combines the high rate and selectivity of a gas-phase etch with the directionality of a sputter etch.

For example, consider aluminium etched anisotropically by a Cl2/Ar mixed-gas plasma, which etches at up to 1 μm min−1:

  • Power pumped into the plasma breaks the gases up, rel
    Author(s): The Open University

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