5.4 The role of brands and branding Keller (2003) distinguishes between a ‘small-b brand’ as defined by the American Marketing Association: name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition (Keller, 2003, p. 3) and the industry/practitioner definition of ‘a big-B brand’. F
7.4 Equipment costs In many projects, staff costs are the most expensive element, but there are other costs to consider, such as materials and equipment. Indeed, in some projects (for example, some military and space projects) these other costs are at least as significant as staff costs. For organisational accounting purposes, a distinction will be required between capital expenditure, or the acquisition of fixed assets, and revenue expenditure, or the incurring of expenses. The work breakdown plan and the sched
5.1 Introduction One of the most difficult aspects of planning a project is estimating how long it will take to complete each key stage. An estimate might be based on: the size of the tasks and the effort required to complete them; the number of days that are not available for working on the project; historical data from other projects, including the experience of colleagues. Where a project has a fixed end-date (for exampl
4 Identifying deliverables The project brief will identify the goals of the project and may express some of these as key objectives. At an early stage of planning you will need to identify all of the project objectives and the deliverables that are implied or required from each objective. Each objective will identify a clear outcome. The outcome is the deliverable. In some cases, the outcome will be some sort of change achieved and in other cases it will be the production of something new. In either case, the pro
Keep on learning   There are more than 800 courses on OpenLearn for you to Conclusion This free course provided an introduction to studying Business & Management. It took you through a series of exercises designed to develop your approach to study and learning at a distance and helped to improve your confidence as an independent learner. Critical social work practice Designing space for dementia care 8.7 Fuel poverty in Scotland Fuel poverty is a critical issue facing people on very low incomes, particularly in countries like Scotland, with its severe winters. Winter deaths are disproportionately high when compared with other parts of Britain. This course aims to give you an understanding of what poverty is like, and how adequate heating can become a matter of life and death. To access this material click on the course link below. It leads to a separate OpenLearn course and will open in a new window. 7.3 What is poetry? Have you always wanted to try to write poetry but never quite managed to start? This course is designed to illustrate the techniques behind both the traditional forms of poetry and free verse. You will learn how you can use your own experiences to develop ideas and how to harness your imagination. The course introduces common techniques underlying free verse and traditional forms of poetry, and how it is necessary to use these techniques in order to harness what T.S. Eliot called the †6.1 Overview These courses will introduce you to the Scottish legal system. Scots law today represents centuries of development and growth. Its evolution has been influenced by many factors, social and economic, the effects of war and religious change, political and governmental changes, alliances with overseas powers such as France, and Union with England. Since 1999, the new Scottish Parliament has had its own law-making powers. The first course in this section provides a taster for a new course o 4.3 James Clerk Maxwell James Clerk Maxwell produced a unified theory of the electromagnetic field and used it to show that light is a type of electromagnetic wave. This prediction dates from the early 1860s when Maxwell was at King's College, London. Shortly afterwards Maxwell decided to retire to his family estate in Galloway in order to concentrate on research, unhindered by other duties. This course presents Maxwell's greatest triumph – the prediction that electromagnetic waves can propagate vast distanc 4.1 Overview For a small country whose population has never been much in excess of five million, Scotland seems to have more than its fair share of famous men and women. Native Scots or those descended directly from them have been the recipients of some 11 per cent of all the Nobel Prizes that have been awarded. In this section of the OpenLearn Scotland collection, we look in detail at the lives and work of four great Scots: John Napier, James Clerk Maxwell, Robert Owen and David Hume.  3.3.1 Summary Claims about who is poor are rooted in shared and contested ideas about the basic necessities of life. The experience of poverty is both relative and relational. It is defined by what people have, and what they can do, relative to the opportunities of others. Poverty carries derogatory meanings, so it does not easily provide a basis for collective identity. 4.2 The industry life cycle The comparison between the automobile industry and the PC industry makes sense only if we concentrate on similar periods in their evolution. We will concentrate here on the ‘early’ development of both industries, in what will be called the ‘introductory’ and ‘early growth’ phases in their life cycles. This is the period running from 1900 to 1930 in the automobile industry and from 1975 to 2000 in the PC industry. The automobile industry refers here to all firms producing cars and 4.1 Introduction As you have now seen, the concept of the ‘new economy’ has inspired a number of studies that compare the effect that new technologies have had on economy-wide productivity in previous eras with the effect that IT has – or has not yet – had in the current era. I shall now ask another question, still along the lines of ‘what's new in the new economy?’, but this time from a more microeconomic perspective, which focuses on the individual firm and industry rather than on the whole econ 1 Poverty in Scotland Poverty in Scotland 2011 provides a detailed overview of poverty and anti-poverty policies in Scotland. It provides a comprehensive account of the state of poverty in Scotland, highlighting the main trends and the impact poverty has on people and places. This course comprises a PDF document produced originally by Child Poverty Action Group, in association with Glasgow Caledonian University, The Open University and Poverty Alliance. Poverty in Scotland, (250 pages, 789 KB) 2.3 Activity 1: Flora Macdonald temp – ground stewardess – office manager – accountant 6.1 London London's population and economic size are those of a region. As such it contains various peripheries within itself. Further to this, there are some issues, mainly economic planning and transport, which are closely connected with the rest of south-east England. The Labour government introduced a Greater London Authority (Referendum) Bill in October 1997 and organised a referendum on 7 May 1998 in which 72 per cent voted (on a low turn-out of 33.5 per cent) in favour of establishing a Mayor and Introduction Relational database systems underpin the majority of the managed data storage in computer systems. This course presents an overview of the development life cycle for a database system and highlights how the database development differs from traditional software development.
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This series of tracks looks at social work practice around the world and compares attitudes and management techniques within the social work field. Material is taken from The Open University Course K315 Critical social work practice. The OpenLearn team.
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The lives of people with dementia can be improved by careful consideration of key features of the design of the spaces in which they live. This free course, Designing space for dementia care, provides examples of how good design can transform their lives and mitigate the symptoms of dementia.
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