The NSPCC's 'FULL STOP' campaign
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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1.2 Do all organisations need to be market oriented?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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Marketing as a management process
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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Marketing department marketing
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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Marketing as a job title
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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1.1 Three approaches to marketing
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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What does 'marketing' mean?
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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Learning outcomes
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
Author(s): The Open University

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Acknowledgements
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Author(s): The Open University

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References
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Author(s): The Open University

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1.2 The relationship between stakeholders and the organisation
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Author(s): The Open University

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1.1 The concept of 'social capital'
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Author(s): The Open University

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Learning outcomes
Businesses are increasingly making explicit their committment to dealing with ethical concerns. This unit explores the business case for an ethical approach to human resources management and examines whether a more 'human-centred' approach can bring dividends, and how an ethical approach fits within an organisation's strategy.
Author(s): The Open University

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Acknowledgements
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Author(s): The Open University

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3 Conclusion
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Author(s): The Open University

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2 Activity and questions
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Author(s): The Open University

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1 Problems facing campaigning organisations
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Author(s): The Open University

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Learning outcomes
If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.
Author(s): The Open University

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Acknowledgements
This unit is based upon a case study scenario – it simulates the experience of moving around an organisation, talking to people, and looking at organisational documents. Many managers find that they are required to manage projects. In this unit we aim to help you work through a series of tasks associated with a project set in a realistic context and give you experience of grappling with the issues that arise in managing a project. The unit takes a problem-based learning approach and you work t
Author(s): The Open University

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The Case Study materials
This unit is based upon a case study scenario – it simulates the experience of moving around an organisation, talking to people, and looking at organisational documents. Many managers find that they are required to manage projects. In this unit we aim to help you work through a series of tasks associated with a project set in a realistic context and give you experience of grappling with the issues that arise in managing a project. The unit takes a problem-based learning approach and you work t
Author(s): The Open University

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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University