4.2 Narrowing the focus

Offering a unique value proposition involves designing a value-driven operating model. This is a combination of operating processes, management systems, business structures and culture that will give the organisation the ability to deliver superior value. The value-driven operating model is the means of delivering the value proposition.

Organisations that are market leaders have value-driven cultures and management systems that treat all employees as ‘part-time marketers’ (Gu
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2.2 1 Social Darwinism and eugenics

Nineteenth century reformers combined their new medical diagnoses with a concern to tackle what they saw as the social causes of cruelty and incapacity. Two theories dominated: social Darwinism and eugenics.

Social Darwinism drew on Darwin's ideas of natural selection and emphasised the contribution of the fittest and most superior individuals to the survival of the human species. The social Darwinists, who included some of the most prominent thinkers of their time, believed that social
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Learn French by learning vocabulary words for buildings in the city. As the native French speaker recites the words, the words and the appropriate images appear. There is no English spoken. Each French phrase is spoken once. For beginning to intermediate learners. This video features a picture within the picture, so the viewer may want to open the video to 'full screen' to see the smaller image.
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Why Israel is answerable for this week's deaths in Gaza, but the Palestinian parties, Hamas and Fatah, are also to blame. The Economist’s Adrian Wooldridge discusses the issue of open borders with author Rutger Bregman. And can Meghan Markle modernise the monarchy? Simon Long hosts.


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This course is an introduction to writing prose for a public audience—specifically, prose that is both critical and personal, that features your ideas, your perspective, and your voice to engage readers. The focus of our reading and your writing will be American popular culture, broadly defined. That is, you will write essays that critically engage elements and aspects of contemporary American popular culture and that do so via a vivid personal voice and presence. In the coming weeks we wi
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3.1 Imagination and imagery

From the very origins of concern with the imagination in the work of the ancient Greeks, the imagination has been associated with imagery. But what is the relationship between imagination and imagery? In chapter 12 of his book, The Language of Imagination (1990), Alan White addresses this question and argues that imagination neither implies nor is implied by imagery.


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1.3.5 Stage 3: Details

Now examine the piece in more detail. Read it again slowly making sure that you are able to follow its logic from sentence to sentence. Are there any obvious gaps in the argument or any unsubstantiated statements or assertions? Do you agree with its argument or are you attracted by its message? Is its appeal principally emotional or analytical, or both? Analyse the piece in terms of what it doesn't say as well as what it does, and look for its hidden message. What is the scope of the sample o
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5.1 5.1 Introduction

The significance of regionalism hinges on empirical questions about the probable future of the EU and normative questions about the (un)desirability of different models for the future. A return to the traditional ‘Europe of Nations’ (that is, nation states) model is improbable precisely because of the growth of regionalism, as well as the firm establishment of the central institutions of the EU. On the other hand, because of the continuing power of states and their major say in European i
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2.2 Welfare and law enforcement

The conservative focus on, and allegations of, widespread crime and social disorder were contradicted by other eyewitness accounts. In the extract that follows, two white paramedics from San Francisco talk about their experiences in trying to escape from the flooding in New Orleans across a bridge connecting the mainly black New Orleans City to the largely white suburbs of Jefferson Parish.

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