3.5 Consumer behaviour models

Many theorists have developed models of consumer behaviour. Some of these focus on the factors which influence behaviour (such as the model in Figure 1). Others emphasise the stages which consumers go through as they make their decisions to engage in a particular behaviour. Many adopt the ‘belief–feeling–behavioural intentio
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The theories of reasoned action and planned behaviour

The extended Fishbein model, based on the theory of reasoned action, includes the following components to explain behaviour.

  1. Attitude to the behaviour comprising:

    • a. The strength of the expectancy (beliefs) that the act will be followed by a consequence.

    • b. The value of that consequence to the individual.

    This is the basic expectancy value approach. Returning to our previo
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2.3 Capital markets

In so far as better corporate governance has the objective of enhancing shareholder control, it should follow that companies with better corporate governance will attract investors and will reduce their cost of capital. A global investor opinion survey carried out by McKinsey & Company (2002) gives some evidence that good governance is linked to investment decisions. The survey found that:

  • investors state that they still put corporate governance on a p
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2.3 Ways of understanding ‘difference’

The debate about the nature and causes of ethnic, gender and other ‘differences’ is complex and contentious. Here, for the sake of simplicity, two very broad and contrasting perspectives on the issue are presented. Understanding different theoretical perspectives on an issue is important, since these perspectives impact on and influence policy and practice. In this instance, the way in which ‘difference’ is understood has important consequences for how difference is responded to, whet
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1.1 Globalisation

Globalisation is something we tend to take for granted, mostly in the form of the remarkably low prices we pay for our consumer goods. When the first pocket calculator was launched in the UK in 1972, it cost £79 plus tax, an amount close to the average monthly take home pay.

Ten years later came the original IBM PC. Replete with a 4.77 MHz processor, 64kB RAM, a 12″ monochrome monitor (and an optional floppy disk drive!), it carried a UK price tag in excess of £1500, at that time a
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1.1 Formal handover

The outputs of a project should be defined at the planning stage, including any conditions that will be required for a smooth transfer. Each outcome should be formally handed over to the sponsor who should confirm their delivery (‘sign them off’) so that there is no dispute about whether outcomes have been completed.

A closure list is likely to have sections to include the following groups of tasks, but each project will have different features to consider. A list of suggested areas
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7.3 Risk and contingency planning

Risk in projects may be defined as ‘an event or situation … which can endanger all or part of the project’

(Nickson and Siddons, 1997).

Risk management is fundamental to project management and has an impact on estimates of time and effort required for the project. It is concerned with assessing the kinds of risk associated with trying to make something happen, for example the possibil
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3.2 Mind mapping

The term ‘Mind mapping’ was devised by Tony Buzan for the representation of ideas, notes, information, etc., in radial tree-diagrams – sometimes also called ‘spider diagrams’. These are now very widely used. Try a web search on ‘Buzan’, ‘mind map’ or ‘concept map’. Alternatively, you could try Compendium. This is open source software that allows you to create a variety of mind, concept or knowledge maps. For more information, please refer to our Author(s): The Open University

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3 Conclusion

This course has introduced a series of ideas that relate to campaigning and how organisations can adapt their outlook in order to achieve their campaigning goals.


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Working with children and families
This album takes an extensive look at the ins-and-outs of family life and caring for children. It draws on interviews with a wide-ranging selection of professionals, from people who deal directly with children at nurseries or schools to those that help shape national policy, to throw light on national initiatives and schemes such as ChildLine, and explore family life from different perspectives and social levels. This material forms part of The Open University course K204 Working with children a
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Growing up with Disability
In todays world growing up is tough - making friends, fitting in, changing schools. And it's even harder for children with disabilities. This album looks at PLUS, an organisation working towards the inclusion of disabled children and young adults in social activities and organisations, encouraging friendships and fun. It looks at PLUS from the view of the children, the carers and the families. This material forms part of The Open University course KE312 Working together for children.Author(s): The OpenLearn team

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Introduction

Local Exchange and Trading Schemes (LETS) expanded rapidly in the UK after the first scheme was set up in Norfolk in 1985. By 1996 LETSLINK UK, the coordinating body, reckoned that there were about 450 LETS in the UK, with 40,000 members. LETS exist in most western European countries – in Australia and New Zealand, the US, Canada and Japan. Their origins lie in Canadian attempts to revive local traditions of skills exchange and barter outside commercial and international labour markets and
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Lennox Castle Hospital
This free course, Lennox Castle Hospital, looks at the history of institutions in the twentieth century, starting with a case study of Lennox Castle Hospital. It tries to make sense of the history of Lennox Castle, and of institutional life in general, through testimony of those who experienced institutions as inmates and as nurses, as well as through Erving Goffman's model of the 'total institution'. It examines the social bases of segregation, the professionalisation of staff in asylums and in
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Understanding the past
Care can make deep inroads into personal lives and life narratives, so it is essential that care workers are sensitive to this and provide appropriate support. In this free course, Understanding the past, the history of Lennox Castle Hospital in Scotland provides a focus for considering the impact of institutional life. First published on Fri, 04 Mar 2016
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Population ageing: a global health crisis?
This free course, Population ageing: a global health crisis?, focuses on two major issues of our time – ageing societies and global health. It provides you with an introduction to ageing societies and their implications for global health – implications which are only just beginning to be fully understood. The course will help you to deepen your understanding of ageing societies across the globe and the different components of the concept of global health. You will also explore the ways in wh
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8.8 Finding information about society

This course will help you to identify and use information in society, whether for your work, study or personal purposes. Experiment with some of the key resources in this subject area, and learn about the skills which will enable you to plan searches for information, so you can find what you are looking for more easily. Discover the meaning of information quality, and learn how to evaluate the information you come across. You will also be introduced to the many different ways of organising yo
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8.5 Who belongs to Glasgow?

There are many different ways of interpreting and representing the character and identity of a place – many different geographical imaginations. Identities of places are a product of social action and of how people construct their own representations of particular places. Thus this course explores ideas about place and identity using the concept of ‘geographical imagination’.

This is achieved by examining the images that represent a place, to reveal how those images came about and
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