4 Conclusion

  • Since its invention, modern sport has been closely linked to the mass media as a central part of popular culture.

  • The media have expanded the reach of sports audiences and helped populate and enrich professional sport.

  • Sport provides exciting content for the media through comprehensible narratives and modern heroes and celebrities.

  • The media are selective in their coverage of sport, demonstrating inequaliti
    Author(s): The Open University

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    Copyright © 2016 The Open University

IDS350 Session #14 Fall 2014
Gardens of California with Jerry Turney www.youtube.com/csuDHTV [Please subscribe] Gardens is a 14 week 3 unit college course for horticulturists, people who love gardening and those who are environmentally aware.
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