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The unit has been adapted for OpenLearn by The Open University Business School from The Open University course B713: Fundamentals of
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References

Frame, J.D. (1987) Managing Projects in Organizations: How to Make the Best Use of Time, Techniques and People, San Francisco, Jossey Bass.
Buzan, T. (1982) Use Your Head, London, Ariel Books.

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8 A basis for action and the project brief

Once the initial discussions about the purpose and feasibility of the project have confirmed that the project is worth carrying out, it is essential to establish the basic agreement as a document. The document will provide the reference point for all future work on the project and will be the basis for all judgements about whether the project is finally successful or not. This document is sometimes called the terms of reference, but usually incorporates some additional information in the form
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5 Setting aims and objectives

‘If you don't know where you're going, you might end up somewhere else.’

(Casey Stengel, New York Yankees, quoted in Beckhard and Harris, 1987)

Aims are broad goals and can encompass an organisation's mission and values, whereas objectives define more precisely what a project is trying to achieve and how success will be recognised. The SMART principle is often applied to objectives. The
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4 Project inputs and outputs

A project involves the transformation of inputs into an output or product. For example, people's mental and physical efforts, bricks and mortar, equipment or materials might be transformed into a new road, a municipal park or an advertising campaign. Or perhaps transformed into a stream of outputs or products, for example, attendances at a conference or exhibition, state school places or data from a new in-house costing system.

The output or outputs might be used within the organisation
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3.3 Task breakdown chart

The task breakdown technique is a very logical approach to identifying the tasks involved in a project. Some people may find it suits them better than using mind maps; other people may find the techniques complement each other.

To do a task breakdown chart, first draw a box at the top of a page with the project title inside it. Then mentally identify the main elements that go to make up the project as shown below.


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1.1 Introduction

'The world of volunteering has today reported a dramatic increase in the number of people looking for opportunities to volunteer. Leaders of national volunteering organisations attribute this to a rise in unemployment across the UK.'

Volunteer England, 21 April 2009
<
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Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

Grateful acknowledgement is made to the following sources for permission to reproduce material in this unit:

Table

Table 1: Eurobarometer 49, September 1998, © European Communities.

Unit Image

www.flickr.com TPCOM

All other materials included in this unit are derived from co
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1.7.2 Summary

  • The EU is an economic, juridical and, to a certain extent, a political reality but a single European public space has not emerged yet.

  • The establishment of European citizenship could play a crucial part in fostering a common European public space.

  • European citizenship could encourage Europeans to play a more active role in EU affairs and participate in governance processes.


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1.6.3 Summary

  • High culture tends to unite Europeans.

  • Education plays a key role in the construction of national identity. A common curriculum shared by all European peoples will be crucial in fostering the development of a European identity.


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1.6.2 Education

Education is obviously one of the crucial dimensions in any attempt to develop a future European identity or at least more understanding and convergence among Europeans. If the school made the nation, it should also be a key factor in promoting Europeanness. Observers of the school scene in Europe acknowledge the existence of a growing sentiment of interest for European themes (institutions, politics, peoples, languages). Furthermore, the EU-based exchange programmes have recognised the impor
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1.5.2 Summary

  • The development of a European identity will be the outcome of a long process in which bottom-up as well as top-down initiatives are likely to be employed.


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1.4.1 Historical background

European unification was begun by the social democratic and Christian democratic leaders of the Western European states who had fought each other during the Second World War. The idea was to create a community of states that would guarantee peace and prosperity. The process turned out to be long and arduous, particularly after the federalist failures of the Congress of the Hague (1949) and the European Defence Community (1953). The main emphasis was on economic co-operation, and the project w
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1.3.2 Summary

  • The shifting character of European geographical boundaries is illustrated by Turkey and the other twelve countries from Central and Eastern Europe which are currently negotiating access to the EU.

  • The boundaries of Europe change depending on whether Europe is defined in terms of institutional structures, historical geography or observed patterns of social, economic and political interaction.


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Learning outcomes

After studying this unit you will:

  • recognise that ‘European identity’ is a socially constructed attribute;

  • appreciate the basis for the unities as well as the divisions amongst Europeans;

  • understand the ways European identities are assessed and measured;

  • appreciate the key role of ‘culture’ in the organisation of a common European identity;

  • see that European identity could be a bottom-up process as well as a top
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Introduction

The problem of who, or what, are ‘Europeans’ is at the centre of many of the most acute political and social issues confronting contemporary Europe. Can a genuine European identity be constructed within Europe, and if so on what basis? This question is of even greater importance as the European Union expands and becomes ever more multicultural in character. This unit examines the ways in which European identities are – or are not – being forged across Europe. It assesses the various
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Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

I would like to thank Liz Stokoe and Jackie Abell for giving me access to their transcript of the Panorama interview and along with Peter Bull generously sharing their unpublished work and knowledge of Diana lit
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References

Abell, J. and Stokoe, E. (1999) ‘“I take full responsibility, I take some responsibility, I'll take half of it but no more than that”’: Princess Diana and the negotiation of blame in the Panorama interview’, Discourse and Society, vol. 10, pp. 297–319.
Anderson, B. (1983) Imagined Communities, London, Verso.
Billig, M. (1991) Ideology and Opinion
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1.13 Conclusion

So far we have traversed three kinds of domain in which the study of discourse is relevant. Discourse is often (but not necessarily) interactional and researchers have studied the order and pattern in social interaction. The study of discourse also has important psychological implications for the study of minds, selves and sense-making. Finally, discourse is about social relations, culture, government and politics.

No doubt, as you have been reading some problematic and confusing areas
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1.4.1 Discourse involves work

If discourse is doing something rather than doing nothing, what kinds of things are being done? We can see that Diana's account in Extract 1, like all accounts, constructs a version of social reality. When we talk we have open to us multiple possibilities for characterizing ourselves and events. Indeed, there are many ways Diana could have answered Bashir's first question in the extract above. Any one description competes with a range of alternatives and indeed some of these alternativ
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