Pages 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 9534 result(s) returned

1.1 Line graphs

A line graph is a method of showing a relationship between two variables, such as the output of an organisation and the associated costs. There are some special terms that you need to understand in order to create and interpret line graphs. These terms include: the axes, the origin, the intercept and the slope (or gradient).

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Effective ways of displaying information
The power of graphics should not be underestimated. They can express information clearly and simply. This free course, Effective ways of displaying information, will help you to assess which style of graphic to use in different situations. First published on Wed, 09 Mar 2016 as Author(s): Creator not set

6 Course questions

Try to answer the following questions:

Question 1

What is meant by ‘social cognitive theory’?

Answer

Social cognitive theory describes how an
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5.2 An integrated marketing communications framework

With a wide range of communications channels available to social marketers it is crucial that these deliver consistent messages. Belch and Belch (2001) describe the move towards integrated marketing communications (IMC) as one of the most significant marketing developments of the 1990s. They explain that a fundamental reason for this is the recognition by businesses of ‘the value of strategically integrating the various communication functions rather than having them operate autonomously’
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4.3 Market segmentation and targeting

Market segmentation and targeting is at the core of marketing strategy and consumers (or potential consumers) are the key stakeholder group for both commercial and social marketers. In this section we focus on those specific consumers whose behaviour is the focus of the social marketing activity.

In Section 3.2, the factors which impac
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2.1 Definitions of marketing

Before we focus on ‘social marketing’ we should clarify the nature of ‘marketing’ as both an academic discipline and a management practice.

Kotler and Armstrong (2008, p. 5) define marketing as follows:

Marketing is human activity directed at satisfying needs and wants through exchange processes.

Two key issues are highlighted by this definition:

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7.2 Revenues

Projects vary in how they are eventually financed. They can be purely commercial projects from which the products are sold at market prices, and so eventually the revenues they generate are expected to cover the costs and provide an operating profit. In the meantime, development costs and working capital have to be financed from share and loan capital raised by the organisation, the cost of which will be met from the profit the project makes. At the other extreme there are projects, in both f
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6.3 Identifying the critical path

The critical path describes the sequence of tasks that would enable the project to be completed in the shortest possible time. It is based on the idea that some tasks must be completed before others can begin. A critical path diagram is a useful tool for scheduling the dependencies and controlling a project. In order to identify the critical path the length of time that each task will take must be calculated.

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5 Making a choice

If you are interviewing a shortlist of potential providers, the clearer you are in your own mind about what you require, the more effective your selection is likely to be. Given the size of the investment you are likely to be considering and its potential impact on the organisation, this selection process may be at least as significant as the selection of a senior manager, and you should invest appropriate effort in making your choice. You will want to think carefully about the process you wi
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Learning outcomes

After studying this course, you should be able to:

  • provide a range of definitions of corporate governance

  • identify issues usually addressed by corporate governance structures

  • summarise recent scandals and abuses and the regulatory reaction

  • identify the other drivers of corporate governance, such as capital markets, shareholders and rating agencies.


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Project drift

Project drift is a common problem when one project leads into another without a clear break, or when extra tasks, which were not identified at the beginning, are added to a project. If possible, significant changes of the latter kind should be treated separately as a follow-on project: otherwise they may not be properly resourced and this can have adverse consequences for motivation of the project team.

<
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3 Conclusion

This course has introduced a series of ideas that relate to campaigning and how organisations can adapt their outlook in order to achieve their campaigning goals.


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Interview with a social worker
The focus of this free course, Interview with a social worker, is to explore the role of a support worker. It helps to identify what is expected within a working environment, and the skills and qualities they need in order to perform their roles effectively. You will be encouraged to think about the skills and qualities that you consider important in your own role, in order to identify any potential for professional development. Author(s): Creator not set

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Social work and the law in Scotland
Social work is a dynamic profession that is undergoing a period of significant change in Scotland. Social workers have the power to make assessments and decisions that radically alter people's lives. This free course, Social work and the law in Scotland, introduces the law as it relates to social work and encourages an understanding of the context of the law in order to make sound decisions. Author(s): Creator not set

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8.8 Finding information about society

This course will help you to identify and use information in society, whether for your work, study or personal purposes. Experiment with some of the key resources in this subject area, and learn about the skills which will enable you to plan searches for information, so you can find what you are looking for more easily. Discover the meaning of information quality, and learn how to evaluate the information you come across. You will also be introduced to the many different ways of organising yo
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7.2 The poetry of Sorley MacLean

This course introduces the poetry of Sorley MacLean (1911–1996), one of the most distinguished of all Gaelic poets, whose work has been translated into several foreign languages. Many of his poems are included alongside an interview with the poet himself. In the audio clips Sorley reads some of his poems in Gaelic as well as English and discusses the influence of language in developing such materials.

In addition you may find it helpful to visit a website dedicated to the works of
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6.1 Overview

These courses will introduce you to the Scottish legal system. Scots law today represents centuries of development and growth. Its evolution has been influenced by many factors, social and economic, the effects of war and religious change, political and governmental changes, alliances with overseas powers such as France, and Union with England. Since 1999, the new Scottish Parliament has had its own law-making powers.

The first course in this section provides a taster for a new course o
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5.4 Dundee, jute and empire

This course focuses on the economics of empire, and, in particular, of the British Empire in the second half of the nineteenth century. The theme of producers and consumers is central.

The course starts by introducing some of the debates surrounding the economics of British imperialism. It then goes on to explore how empire and imperial trade shaped economic structures and urban society in late nineteenth-century Britain.

To access this material click on the course link below. It
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2.5 Finding information in education

This course will help you to identify and use information in education, whether for your work, study or personal purposes. Experiment with some of the key resources in this subject area, and learn about the skills which will enable you to plan searches for information, so you can find what you are looking for more easily. Discover the meaning of information quality, and learn how to evaluate the information you come across. You will also be introduced to the many different ways of organising
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