Economics for Marketing
What is this module about?
To develop knowledge and understanding of the concepts and theories in economics that underpins consumer choice and market interactions. The lectures and seminars will explore the theories and empirical evidence regarding the choices made by consumers in the contemporary marketplace, and how these choices are shaped and influenced.
Objectives
On completion of the module, students will be able to:
1. Examine the key theories of behaviour and economic decision making
The Rhubarb Triangle
This is an interactive learning resource book targeted at families who want to learn together and improve their basic English and maths abilities.
The Story of Wakefield
A basic skills learning resource booklet with interactive activities designed to introduce the Wakefield Museum.
Professor Germaine Greer - An Insight - Full Interview
Warning: Explicit Content
Professor Germaine Greer delivered the 2010 Winifred Mercier public lecture at Leeds Met on Tuesday March 23.
Born in Melbourne and educated in Australia and at Cambridge University, Professor Greer's first book, The Female Eunuch (1969), took the world by storm and remains one of the most influential texts of the feminist movement.
She has had a distinguished academic career in Britain and the USA and makes regular appearances in print and other media as a broadcast
MSU Staff profiles: Matthew Fehrenbach
Matthew Fehrenbach, of Landscape Services, talks about the fun he has climbing trees as he trims them and keeps MSU's green-filled campus looking tidy.
To read more, go to http://msutoday.msu.edu/news/2013/staff-profiles-matthew-fehrenbach/
The Rhubarb Triangle
This is an interactive learning resource book targeted at families who want to learn together and improve their basic English and maths abilities.
The Story of Wakefield
A basic skills learning resource booklet with interactive activities designed to introduce the Wakefield Museum.
Engage Super League: A Skills for Life Learning Resource.
An interactive learning resource booklet on the subject of Rugby League, designed to offer the family fun educational activities to improve basic maths and English.
Professor Germaine Greer - An Insight - Full Interview
Warning: Explicit Content
Professor Germaine Greer delivered the 2010 Winifred Mercier public lecture at Leeds Met on Tuesday March 23.
Born in Melbourne and educated in Australia and at Cambridge University, Professor Greer's first book, The Female Eunuch (1969), took the world by storm and remains one of the most influential texts of the feminist movement.
She has had a distinguished academic career in Britain and the USA and makes regular appearances in print and other media as a broadcast
University of Surrey Learning Skills portal
The University of Surrey Skills Portal is a classified collection of quality materials designed to enable students to develop information literacy, research and study skills. It has been built using Openly licensed resources including several from Leeds Metropolitan University.
Lawrence Bailey - Market Research Valedictory Lecture - slides (as PDF)
A pdf of the slides used in Lawrence Bailey's guest lecture on Market Segmentation, Qualitative Research and Conversations Across the Garden Wall at Leeds Metropolitan University on 27 January 2011.
Lawrence Bailey - Market Research Valedictory Lecture
Colleagues from both academia and business were present on 27 January 2011 for Lawrence Bailey's guest lecture on Market Segmentation, Qualitative Research and Conversations Across the Garden Wall.
The garden wall of the lecture's title was Lawrence's metaphor for the potential divide between the two sectors.
The lecture reflected Lawrence's career-long wish to get qualitative researchers in the commercial world to talk to their counterparts in the academic world, and vice versa. He discusse
Where next for public health in the era of austerity?
This event was the second in a series of master class lectures jointly staged by the University of Leeds and Leeds Metropolitan University bringing together relevant senior figures and academics from across the city and surrounding region.
The twenty-first century has seen a growth in political, environmental and economic insecurity in the context of global recession, population ageing and climate change. Responding to these threats involves rethinking how we work together, care for ourselves,
Sustainable Tourism Certification
A lecture on sustainable tourism
Certificacion de Turismo Responsable
A lecture on sustainable tourism delivered in Spanish.
Enhancing graduate inter-cultural capability and embedding Internationalisation of the Curriculum at
From implicit to explicit: Enhancing graduate inter-cultural capability and embedding IoC at Griffith Universlty, Australia.
Professor Michelle Barker of Griffith University, Brisbane Australia and Dr Viv Caruana of CAPRI, Leeds Met University UK discuss recent work in embedding internationalisation of the curriculum across the full range of disciplines and programmes of study at Griffith. Professor Barker also shares insights from a recent ALTC-funded project focused on intercultural or cross-
Student experiences of enterprise education
This report outlines data collected from students across a broad range of subject areas across all Faculties of Leeds Met University. This data was generated in response to a questionnaire designed to obtain information on students experiences of enterprise education
Creative enterprise in west Yorkshire Arts organisations
This report describes and theorises the findings of a workshop discussion, commissioned by WYLLN, into the views of arts organizations on the challenges they face in becoming more enterprising and less grant dependent.
INN Placement Website
This artefact outlines the creation of a new website for Innovation North students holding details of all work placements (short, long term, voluntary, paid).The Institute for Enterprise funded the project and the money helped pay a student to maintain the website for a year
Learning spaces: evaluation
A presentation which provides an overview of key research questions relating to the development of fit for purpose learning spaces
