Lawrence Bailey - Market Research Valedictory Lecture - slides (as PDF)
A pdf of the slides used in Lawrence Bailey's guest lecture on Market Segmentation, Qualitative Research and Conversations Across the Garden Wall at Leeds Metropolitan University on 27 January 2011.
Lawrence Bailey - Market Research Valedictory Lecture
Colleagues from both academia and business were present on 27 January 2011 for Lawrence Bailey's guest lecture on Market Segmentation, Qualitative Research and Conversations Across the Garden Wall.
The garden wall of the lecture's title was Lawrence's metaphor for the potential divide between the two sectors.
The lecture reflected Lawrence's career-long wish to get qualitative researchers in the commercial world to talk to their counterparts in the academic world, and vice versa. He discusse
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