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5.2 An integrated marketing communications framework

With a wide range of communications channels available to social marketers it is crucial that these deliver consistent messages. Belch and Belch (2001) describe the move towards integrated marketing communications (IMC) as one of the most significant marketing developments of the 1990s. They explain that a fundamental reason for this is the recognition by businesses of ‘the value of strategically integrating the various communication functions rather than having them operate autonomously’
Author(s): The Open University

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Stage 4: Generation of routes to objectives (how could we get there?)

This stage explores the different ways of achieving the defined objectives. It is the most imaginative and free-thinking stage of the approach. The idea is initially to generate as many ideas as possible, then to whittle the list down to two or three ‘definite possibilities’ that can be carried further in the development stage.


Author(s): The Open University

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Civilisation: Who decides? Heritage and the fabrication of history
Leading architectural historian Dr Simon Thurley looks at the growing role of the state in the cultural life of the nation in the 40th Anniversary Gerald Walter's Memorial Lecture
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Keeping Up With the Jones
Based on the newspaper comic strip by "Pop" Mormand, featuring a husband oppressed by his wife's obsession with high society and consumer fashion. This video is an example of anaimation in 1915. (3:34)
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George Leckie - Are league tables any use for choosing schools?
Each year, the government publishes league tables of GCSE results to help parents choose their childrens secondary school. But as George Leckie discusses with Romesh Vaitilingam , the past performance of schools is an imprecise guide to how they might perform in the future.
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Pixar - A Human Story of Computer Animation
 [Recorded May 16, 2005]
Brad Bird, Writer/Director, The Incredibles, Pixar Animation Studios, Ed Catmull, Co-Founder and President, Pixar Animation Studios, Alvy Ray Smith, Co-Founder of four centers of computer graphics excellence (Altamira, Pixar, Lucasfilm, New York Tech) and a Microsoft Fellow, Andrew Stanton, Writer/ Director, Finding Nemo, Pixar Animation Studios , and Michael Rubin, Moderator, Author of Droidmaker: George Lucas and the Digital Revolution

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1.3 Attending to sounds

From the earlier sections, you will appreciate that the auditory system is able to separate different, superimposed sounds on the basis of their different source directions. This makes it possible to attend to any one sound without confusion, and we have the sensation of moving our ‘listening attention’ to focus on the desired sound. For example, as I write this I can listen to the quiet hum of the computer in front of me, or swing my attention to the bird song outside the window to my ri
Author(s): The Open University

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4.3 Reflecting on gender and identity

Activity 14

0 hours 20 minutes

5.3.1 Regulations

A regulation is a Community act, which ‘shall have general application. It shall be binding in its entirety and directly applicable in all Member States.’ Regulations are directly applicable, which means that once they have become EU law they apply immediately in all EU member states. They do not need implementation by the member states.

Regulations come into force 20 days after their publication in the European Union's official journal, unless otherwise specified.


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Diagramming Sentences With Adverbs
This video explains diagramming sentences with adverbs step-by-step. Diagrams and a sample sentence appear on a white screen. Each part of the sample sentence is explained in detail by a narrator.  ( 3:02)
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A Summary of Mary Shelley's Frankenstein
This video is a quick and easy synopsis, analysis, and discussion of major characters and themes in the novel Frankenstein.  The video uses detailed cartoon animation along with a male narrator.  More information can be found at http://www.sparknotes.com/lit/frankenstein (08:56)
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Phoebe: a pedagogic planner
Marion Manton gives an overview of the Phoebe project which aims to guide practitioners working in post-compulsory learning (FE, HE and ACL) in designing effective and pedagogically sound learning activities. Visit http://media.conted.ox.ac.uk/res03 to view the full presentation from Marion Manton, including her slides.
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Becoming the President
To be elected, candidates must meet age, residency, and citizenship
requirements. It helps, also, to belong to a political party. Political
parties select candidates at political conventions and help them
campaign. Presidential elections are held every four years, Citizens who meet the age requirement vote to select electors to the Electoral
College. The Electoral College votes and determins who will be
president. The president takes the oath of office in Janua

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8.4 Assessing your work

Table 1 below gives the outcomes (italic) and criteria for assessment of your work. Alongside the criteria is a checklist to help you consider and assess your work.

Table 1:
Author(s): The Open University

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Virtual Maths - Shapes, Space and Measure, Theodolite Survey simulation
Simulation of using a thodolite to calculate the height of a building.
Author(s): Leeds Metropolitan University

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http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

6.3 Actividad

Actividad 6.3

You work as a receptionist in a gym. Somebody who has arranged to meet some friends there asks you whether you know where they are. Some of them have left you a note of where they are but some haven't.


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Second briefing of the 'crisis compendium' - Part three, Professor Stephen Schaefer
Stephen Schaefer, Professor of Finance, explains that the narrow focus of the regulatory system on banks is partially responsible for the financial crisis

Phoebe: a pedagogic planner
Marion Manton gives an overview of the Phoebe project which aims to guide practitioners working in post-compulsory learning (FE, HE and ACL) in designing effective and pedagogically sound learning activities. Visit http://media.conted.ox.ac.uk/res03 to view the full presentation from Marion Manton, including her slides.
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The Real Number Set - Part 2
In this Language of Mathematics video the instructor continues his demonstration of the real number system and how it is broken down.   He starts off by speaking of the number zero and the impact of the breakthrough of the 'discovery' of this number. (09:01)
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Under the Hood- Part I: The Ground Floor

Right now (early Spring 2012) the frame of the Bigelow Street building is obscured within a white plastic bubble, protecting it from the New England winter. Inside, however, work forges ahead as mechanical, electrical and plumbing systems in support of the future data center are installed. In this video, Greg Webster of Turner Construction, narrates a "fly-through" or virtual tour of the lower floor of the two storey struct
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