Next Steps
This unit lays the foundation of the subject of mechanics. Mechanics is concerned with how and why objects stay put, and how and why they move. In particular, this unit - Modelling Static Problems - considers why objects stay put. And it assumes that you have a good working knowledge of vectors.
Author(s): The Open University

1 Modelling static problems
This unit lays the foundation of the subject of mechanics. Mechanics is concerned with how and why objects stay put, and how and why they move. In particular, this unit - Modelling Static Problems - considers why objects stay put. And it assumes that you have a good working knowledge of vectors.
Author(s): The Open University

Next Steps
This unit shows how partial differential equations can be used to model phenomena such as waves and heat transfer. The prerequisite requirements to gain full advantage from this unit are an understanding of ordinary differential equations and basic familiarity with partial differential equations.
Author(s): The Open University

1 Modelling with Fourier series
This unit shows how partial differential equations can be used to model phenomena such as waves and heat transfer. The prerequisite requirements to gain full advantage from this unit are an understanding of ordinary differential equations and basic familiarity with partial differential equations.
Author(s): The Open University

After completing this unit you may wish to study another OpenLearn Study Unit or find out more about this topic. Here are some suggestions:

If you wish to study formally a
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This key skill focuses on developing your skills in Working with others and applying these skills in your studies, work or other activities over a period of time. To tackle all of this key skill you will need to plan your work over at least 3â€“4 months to give yourself enough time to practise and improve your skills, to seek feedback from others, and to monitor and evaluate your performance.

A main purpose of this key skill is to guide you through the management of a group activity cul
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The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

## Unit Image

Adapted from derek'b: [Details correct as of 13th June 2007]

All other materials included in this unit are derived from content originated at the Open University.

Mass production worked well as long as high volumes of mass-produced goods could be produced and sold in predictable and slowly changing markets. However, during the 1970s, markets became highly fragmented, product life cycles reduced dramatically and consumers had far greater choice than ever before.

An unforeseen challenge to Western manufacturers emerged from Japan. New Japanese production techniques, such as total quality management (TQM), just-in-time (JIT) and employee involvement
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6 Unit questions
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

5.4 The role of brands and branding
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

The communications mix – a few points to note
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

5.2 An integrated marketing communications framework
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

5.1 The linear model of communications
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

4.3 Market segmentation and targeting
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

The content acknowledged below is Proprietary (see terms and conditions). this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence

## Unit Image

Freedom Toast: http://www.flickr.com/photos/freedomtoast/275673179/

All
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4.1 Introduction
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

The theories of reasoned action and planned behaviour
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

3.1 Introduction
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

2.3 Reasons for social marketing
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

2.2 So how can social marketing be defined?
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University