5.4 The role of brands and branding
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

The communications mix – a few points to note
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

5.2 An integrated marketing communications framework
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

5.1 The linear model of communications
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

4.3 Market segmentation and targeting
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions). this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence

Unit Image

Freedom Toast: http://www.flickr.com/photos/freedomtoast/275673179/

All
Author(s): No creator set

4.1 Introduction
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

The theories of reasoned action and planned behaviour
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

3.1 Introduction
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

2.3 Reasons for social marketing
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

2.2 So how can social marketing be defined?
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

2.1 Definitions of marketing
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

1 Unit overview
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.
Author(s): The Open University

Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions terms and conditions  )and is used under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Licence.

Unit image

Author(s): No creator set

(〜2010年度)医療評価研究
医療評価研究
Author(s): 001

Inauguration of MIT's 14th President Paul E. Gray (1980)
A week of celebration accompanied the inauguration of MIT's 14th president, Paul Edward Gray Sc.D. '60, in September 1980. This video compilation shows the formal as well as playful events surrounding the historic occasion, from speeches and symposia lectures to campus picnics and a presidential balloon ride. [T13566]
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COM300 Session 13 Spring 2011
COM300 Organizational Communications Session Thirteen 04/02/11 Geri Girardin
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econ251 21 111209
Description not set
Author(s): No creator set

Single-pixel camera
Marco Duarte, Mark Davenport
This module describes the application of compressive sensing to the design of a novel imaging architecture called the "single-pixel camera".
Author(s): No creator set

Hyperspectral imaging
Marco Duarte
This module provides an overview of architectures and methods for hyperspectral imaging using the ideas of compressive sensing.
Some R
Author(s): No creator set