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References

Berry, W. L., Hill, T. and Klompmaker, J. E. (1999) ‘Aligning marketing and manufacturing strategies with the market’, International Journal of Production Research, Vol. 37, No. 16, pp. 3599–618.
The Chartered Institute of Marketing, Marketing Glossary, accessed 9 July 2008.

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6.7 Cost-benefit analysis

  • 17. Does the case clearly and unequivocally demonstrate that benefits outweigh costs?

In some contexts ‘cost-benefit analysis’ implies some specific formal method of assessing costs in relation to expected benefits. For example, i
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3.2 Business operations: function or process?

Traditionally, an enterprise's activities are organised according to a structure based on the well-known business functions: marketing, purchasing, finance, human resources, research and development (R&D), operations, and so on. The exact function title varies from organisation to organisation, but each function has its own more or less well-defined sphere of activity. It carries out its various tasks and passes on information or artefacts to other functions for them to work on. For example,
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8.3.6 Deep silicon etching

MEMS structures often require etching to a much greater depth than is needed for microelectronics. A rate of 1–2 μm min−1 may be quite sufficient for making transistors less than 1 mm deep, but to etch through 600 mm of silicon to form an accelerometer would take all day. The advent of MEMS and wafer-level packaging applications, therefore, brought a need for yet faster anisotropic etches, requiring advances both in the process and in the etching equipment.

Capacitive co
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7.4.3 Chemical vapour deposition (CVD)

If step coverage or equipment cost is more critical than purity, then PVD is supplanted by CVD.

There are many variants on the chemical vapour deposition technique, but the concept is simple: gases adsorb onto the wafer surface where a chemical reaction forms a solid product. Any other products are gases, or at least volatile liquids, and are pumped away.

There is one obvious restriction: the wafer surface must be the only place where the reaction can occur. If it is not, particle
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7.3.3 Plasmas

More control can be achieved in vapour deposition if a plasma is generated. A plasma is simply a gas where a proportion of the molecules have been ionised. The ions remain in an uneasy equilibrium with the electrons they have released, prevented from recombining only because the electrons are hot and fast-moving, and so are difficult to trap.

Plasmas are widely used in materials processing, with pressure ranging from 10−3 mbar to 1 mbar and typically up to 1% of the molecul
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3.1.3 Micro lenses

A smart way to compensate for surrendering area to data transfer is to build in microscopic lenses at each pixel: the processing sequence that is used to manufacture the MOS devices already involves transparent polymeric material and, calling again on the ingenuity of the designers of microelectronics, significant enhancement to optical efficiency can be won.


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4.5.1 Mathematical models

Computers in the last few decades have, in many cases, made mathematical modelling a lot easier. Models that used to require hours of manual cranking through long equations can now be created on a screen using specialist software. Processes can be recreated – modelled – in the time it takes to press a few buttons.

For example, when designing a pipe network to carry a gas or fluid, such as in the village water supply problem, you might wish to know how the flow would be distributed w
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1.1 Overview

Why are disasters important? They attract public attention because there is great loss of life, or because the event happened suddenly and quite unexpectedly, or because the accident occurred to a new project that had been regarded as completely safe. Certainly, the aspect of suddenness is one that features in many catastrophes, and indeed, it is this feature by which a catastrophe is defined.

Great disasters are always traumatic, especially for those who endure them and come through al
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Acknowledgements

The content acknowledged below is Proprietary (see terms and conditions) and is used under licence.

Grateful acknowledgement is made to the following sources for permission to reproduce material in this unit:

Video Materials

This video extract is from Coast Se
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2 Conclusion

The Forth Road Bridge, connecting Edinburgh with Fife, continues to face a number of problems regarding its deteriorating condition. Both structural issues and the increasing wear and tear of the traffic upon the bridge are causes of concern for the engineers who maintain it.


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4 Unit summary

Sound recording really took off once the public's demand for recorded music had been acknowledged. The choice of technology, cylinder or disc, was determined more by the selection of the artist and material than the quality of the sound. Development of disc technology was slow due to the lack of better alternatives, remaining substantially unchanged for over fifty years. The development of radio broadcasting caused a slump in the record industry but eventually it not only provided improvement
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3.4 Compact cassettes

The use of magnetic tape for home use has always been somewhat problematic. Whilst it offers several advantages over discs, being capable of high-quality sound, substantially free from surface noise and able to make personal recordings, tape never became so popular as to make any serious inroads into the sales of discs. Why should this be the case? The answer is one of convenience, for magnetic tape has always been difficult to handle compared with discs – threading the tape through the mac
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2.7 Music matters

There was little difference in sound quality between the phonograph cylinder and the gramophone disc. The limited frequency response of the acoustic recording and playback process restricted the sounds that could be reproduced. Instruments tended to be limited to brass and piano, and middle-register voices (alto and tenor) were the most suitable. So why did the disc succeed over the cylinder? The answer has little to do with technology and much more to do with the tenor Enrico Caruso and the
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2.6 Turning the handle

The owners of the original hand-cranked gramophones were instructed that the standard velocity for ‘seven-inch plates’ was about 70 revolutions per minute. The owner was also warned that failure to turn the plate at the correct speed would lead to a lowering of the pitch if turned too slow, or a raising of the pitch if turned too fast. It is doubtful if true reproduction of the recorded sound was ever achieved by the owners of these machines! A better power source was needed and as electr
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Acknowledgements

Grateful acknowledgement is made to the following sources:

Figures

Figure 7 (a): PDB ID 1BKV Kramer, R. Z., Bella, J., Mayville, P., Brodsky, B. and Berman, H. M. (1990) ‘Sequence dependent conformational variations of collagen triple-helical structure’, Natural Structural Biology, vol. 6, pp. 454–57

Figure 7(b): PDB ID 1ATN Kabsch, W., Mannherz, H. G., Suck, D., Pai, E. F. and Holmes, K. C. (1990) ‘Atomic structure
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3.3 Spider silk

The presence of regions of helical and sheet-like structures within a protein will affect its properties in different ways: a particularly striking example of this is provided by spider silk.

Imagine a polymer that forms fibres stronger, by mass, than steel and can be processed from water at ambient temperature and low pressure. As a consequence of its biological origin, it is extremely environmentally friendly and totally recyclable. It may sound like science fiction, but this i
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2 Construction with lipids

The cell membrane is constructed from lipids. Chemically, lipids are a rather varied group of compounds that include all the substances you might already think of as fats or oils. What they have in common is that they are all insoluble in polar liquids like water, but soluble in organic (carbon-based) solvents: by this I mean the sort of smelly solvents you tend to find in paints, glues and degreasing agents; chloroform is one example. Lipids make up the fatty components of living organisms a
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5.13.4 Pitches of notes produced by percussion instruments

We have seen that none of the rectangular bar, the circular membrane and the circular plate have harmonically related natural frequencies. It may not surprise you to learn, therefore, that instruments containing these primary vibrators tend to produce notes that don't have a very well-defined sense of pitch.

This is certainly true in the case of the cymbal, which has a circular plate as its primary vibrator. Whether a single cymbal is struck with a drumstick or two cymbals are crashed t
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