External Relations
   
   
  
 

Image of Lizzy McCaig-Last

Lizzy McCaig-Last

Marketing Manager, Faculty of Registrars

Contact

Biography

The Marketing Manager role takes operational responsibility for the delivery of relevant elements of the University's recruitment strategy, to ensure the University meets its targets in an increasingly competitive environment of high calibre undergraduate and postgraduate recruitment. Key responsibilities include, but are not limited to:

  • Planning and managing the creative development, implementation and roll out of the undergraduate campaign across a range of collateral.
  • Leading and managing the production and implementation of conversion plans using tactics to convert prospective students at each stage of the student journey from first enquiry to registration.
  • Ensuring the plan is mapped and aligned with all five faculty plans to ensure it is carried out seamlessly.
  • Working with media agencies to agree a media plan and ensuring the advertising budget is used most effectively across key media for advertising and direct marketing initiatives. Monitoring, refining and adjusting the plan as required to ensure the best ROI.
  • Leading the development and production of the University's printed and online prospectuses in line with the wider campaign.
  • Attending marketing and recruitment university-wide meetings or project groups as required, and maintaining links with colleagues across the University.
  • Line management of marketing officer(s)

External Relations

University of Nottingham
C Floor, Pope Building (Rooms C2-C10)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5151
fax: +44 (0) 115 846 6787
email: externalrelations@nottingham.ac.uk