Location Based Marketing Breakfast
Join the GRACE team from The University of Nottingham for a hearty breakfast, followed by an easily digested introduction to what makes a smartphone smart, and why that can benefit businesses and shoppers, to get great value for money.
Why use Location-Based Marketing?
Most of the time, effort, and of course money spent on advertising is wasted!
Why? Because you pay to advertise to people who do not want your products and services. Worse still, you could tempt them to buy from a rival company that is closer or more convenient.
Location-Based Marketing uses the sensors built into a smartphone that provide information about its position and surroundings. Apps give added value to that information, allowing users to interact with their environment and with others. Companies can use this ability to restrict their advertising campaigns to the people who are likely to buy because they are both interested, and in the area at the time. The money companies save allows them to offer great deals to those responding to a campaign, which creates a new kind of relationship between businesses and their customers.
Customers can search for great deals on what they want, receive offers and information about the things that they are interested in, or feel that they can make a difference through local charity and social campaigns using location-based methods.
Our short introduction will include:
De-mystifying the technology
Many people have heard that phones use all sorts of systems to locate themselves and to navigate. We will give an easy to understand over-view of what a smart device can do and how it does it - with no technical jargon.
Campaigns
What are other people doing, and is it effective?
Breakfast
A chance to get to know other business people, and set yourself up for the day.
To register click here