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The Promise service aims to benefit the farmer in three main areas:

1. Profit

higher pregnancy rates

fewer days open and service per conception

focuses and ease fertility management

improved control on replacement policy

2. Control

simplifies heat detection

rapid identification of non-cycling cows

uses of expenseive semen on fertile cows only

rapid and accurate pregnancy detection

ensures servicing of cows at correct time

3. Welfare

minimise and target drug use

non-invasive procedures reduces stress on cows and herdsmen

lowers culling rates

PROMISE^TM achieves these benefits by providing a dynamic and concise picture of the fertility status of each cow in the herd. By doing so PROMISE^TM offers substantial improvements in the efficiency of fertility management at key points during a cows reproductive cycle. PROMISE^TM provides the herdsman with a valuable diagnostic tool to help identify problem cows, to monitor and predict heat and to detect pregnancy.

This is achieved by a combination of analysing the timing of key events of cow behaviour and targetted monitoring og milk progesterone levels.