Analysing constraints to modal shift in rail transport
Our partner (University of Southampton) in this project is using relevant stages from cognitive work analysis to identify constraints for modal shift to rail.
We have selected a number of these constraints and will “bring these to life” (e.g. using storyboards and other techniques) to help participants in focus groups to imagine a future in which the barriers to modal change have been removed.
Conclusions will be drawn on whether the removal of the barriers could make people more likely to use the train in a range of different circumstances.
This project is funded by RRUK / EPSRC.
For more information, email Dr Brendan Ryan or Dr David Golightly.