Centre for Excellence in Teaching and Learning (CETL)

RLO: Designing a Questionnaire

• Introduction
• Design
• Pilot Study
• Maximising Response
• Activity
• Feedback
• Resources

Maximising Response

The aim of any questionnaire to get information from a targeted group. This group may reflect a larger population of people.  If only a few people respond to the questionnaire, results may be biased towards those people motivated to respond.

Things that influence response include:

• Quality of questionnaire presentation
• Length of questionnaire - long questionnaires tend to take longer to return.
• Reminders to participants can increase response.

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