University of Nottingham

Celebrating diversity: Performance by JERUB


Nottingham Global Roots Festival

Nottingham Global Roots Festival was founded in 2015 by promoter and radio host, Rastarella Falade, with the aim of supporting local artists in showcasing their music and talent. Jude Winwood became Co-Director of the festival in 2017 and brings her passion for music from around the world to the team, along with her studies in Ethnomusicology.  

A growing popular annual festival, Nottingham Global Roots has grown to include national and international artists. Throughout 2020 the festival held online events, showcasing artists and groups in Nottingham and from other cultures, such as Reunion Island and Senegal.  

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JERUB is a University of Nottingham student, singer and writer based in Nottingham, UK. He began his journey as an artist in April 2019 when he released his debut single ‘Paint Me in Gold’. Blending a variety of music genres including Soul, RnB, Pop and Singer-songwriter, JERUB brings a combination of powerful vocals, heartfelt lyric and magical melodies that resonate with listeners of all ages. His live performance matches the digital experience of listening to his recordings and since April he has played on stages any young artist would be proud of. JERUB’s first gig was to a silent audience at Sofar Sounds Nottingham. His music had a similar silencing effect on the audience lucky enough to see him at Metronome‘s BBC introducing show in the summer 2019. 

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