Katie Mitchell
Digital Marketing and Campaigns Postgraduate Manager, Faculty of Registrars
Contact
Biography
Visit my LinkedIn profile for further information on my experiences.
Expertise Summary
Postgraduate Digital Marketing Manager:
- Deliver and contribute to multichannel campaigns from prospective students to parents, carers and other influences
- Optimising user experiences within the journey workflow and internal systems
- Managing digital campaign officers to perform and excel in an agile environment
- Lead generation, data analysis and post-campign recommendation reports
Digital Marketing and Campaigns Officer:
- Digital paid social ads and email campaigns (PPC)
- Delivering multichannel projects and tasks in a variety of platforms
- Fundamentals of Digital Marketing - Google Digital Garage
Digital Marketing Officer:
- Marketing guidance to the School of Pharmacy
- Creating student recruitment materials
- Conversion activity for offer holders
- Creating content for the undergraduate and postgraduate online/print prospectus
- Social media activity and responses
- Auditing and reviews of the School's website
Research Summary
Auditing and review of the School of Pharmacy's website.