External Relations

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Katie Mitchell

Digital Marketing and Campaigns Postgraduate Manager, Faculty of Registrars



Visit my LinkedIn profile for further information on my experiences.

Expertise Summary

Postgraduate Digital Marketing Manager:

  • Deliver and contribute to multichannel campaigns from prospective students to parents, carers and other influences
  • Optimising user experiences within the journey workflow and internal systems
  • Managing digital campaign officers to perform and excel in an agile environment
  • Lead generation, data analysis and post-campign recommendation reports

Digital Marketing and Campaigns Officer:

  • Digital paid social ads and email campaigns (PPC)
  • Delivering multichannel projects and tasks in a variety of platforms
  • Fundamentals of Digital Marketing - Google Digital Garage

Digital Marketing Officer:

  • Marketing guidance to the School of Pharmacy
  • Creating student recruitment materials
  • Conversion activity for offer holders
  • Creating content for the undergraduate and postgraduate online/print prospectus
  • Social media activity and responses
  • Auditing and reviews of the School's website

Research Summary

Auditing and review of the School of Pharmacy's website.