Head of International Digital Marketing and Campaigns, Faculty of Registrars
Representing the voice of our target audiences. I lead and contribute to the development of a deep understanding of their wants, needs and motivations - from prospective students to parents, carers and other influencers. I work with colleagues in External Relations to further understand our research, policy makers and the wider public to help gain a fuller picture of the prospective student journey.
I manage a team of campaign officers in an agile environment, dedicated to supporting our five academic faculties. I work across departments to create compelling value propositions and segmented marketing solutions that drive demand for our courses.
Using data to inform my decision making, I monitor performance to build effective customer experiences and user journeys across a mix of channels. I also join a marketing community of practice collaborating on university wide projects, sharing subject matter expertise, and creating a culture of continuous improvement and innovation.
For more information about my background and experience, please have a look at my LinkedIn profile.