External Relations

Image of James Tomkinson

James Tomkinson

Deputy Director of Digital and Marketing(Digital and Content), Faculty of Registrars



I joined the University in 2017 having spent the previous ten years running my own business in Marketing, Digital, Development, Consulting and Management. This has seen me work in a variety of roles across the globe from China, the USA and all across Europe. This is my first role in HE having always worked with corporate clients, across Financial services, automotive, pharmaceuticals and technology.

I have lived and worked in six counties giving me a unique International outlook on business, Marketing and technology as well as people generally. Most recently I lived and worked in Barcelona before moving back to the UK to join the University of Nottingham.

Expertise Summary

Highly commercial with creative flair and technical ability. I work across the Business, Marketing, IT and digital spectrums bridging the gap between technology and organisational results.

Key areas of focus include:

  • Digital Content and Content Strategy
  • Omni channel development
  • CRM and CX implementation
  • Digital Marketing (Performance Marketing)
  • Performance and decision analysis
  • Business Change
  • Stakeholder engagement and management