About us

We tackle a new challenge facing the world – how can we harness the digital revolution to make smarter and trusted products for the good of all?

Our vision

Digital manufacturing platforms coupled with personal data and AI promise to transform manufacturing, services and creative industries. Our vision is to enable the innovation of personalised products alongside the ability to make them in ever more agile ways.

Ethical development

We tackle ethical challenges concerning the transparent and trusted use of data to ensure that future products are made responsibly and are fair, inclusive and accessible for everyone.

Transdisciplinary research 

Our beacon draws together expertise from computer science, advanced manufacturing, creative design and the social sciences and humanities to forge a unique capability to realise both the economic and social benefits of making smarter products in smarter ways.


World-class research at the University of Nottingham

University Park
+44 (0) 115 951 5151
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