Industry 4.0: Value creation in integrated and data-rich manufacturing supply chains.
Guest Speaker: Dr Marcos Kauffman
Abstract: This lecture will be focused at providing a novel and cross-disciplinary view of Industry 4.0 (I4.0) where we will explore this paradigm shift in manufacturing through the lenses of business models (BMs) and intellectual property strategies (IPSs). This approach addresses the knowledge gap created due to the fact that most academic and practitioner literature concerning the adoption of I4.0 are limited to the examination of related technologies and the associated operational benefits. As such, there is a limited understanding regarding a business-level account of the transformation across the manufacturing value chain which is affecting the businesses’ relationships in terms of how they collaborate, create and share data.
In this lecture we will discuss how this unprecedented level of digitalisation, integration, knowledge codification and data exchange, right across the manufacturing value chain results in numerous challenges and opportunities to how manufacturers create, deliver and capture value.
Biography: Marcos is the Director at the Institute of Advanced Manufacturing and Engineering (AME) - Coventry University Institute for Future Transport and Cities. He also co-founder and Intellectual Property Strategy Director at Next Seti International. Marcos Joined the Institute for Advanced Manufacturing and Engineering (AME) at Coventry University in 2016 as Innovation and Digital Director and has taken the position of Director of the AME in 2019. Known as the UK's first Faculty on the Factory Floor, the AME is this unique partnership with industrial partners with the objective of bringing together business, research and education to accelerate the development of industry ready graduates and commercialisation of new technology in the manufacturing sector. In 2020, Coventry University received the Queens Award for the AME, in recognition of the exceptional benefits delivered.
Marcos has practical and research experience in the areas of manufacturing Intellectual Property Strategies, Innovation Strategies, Manufacturing Business Models, Digital Manufacturing and Intellectual Property Law. The main focus of his research is in digital transformation and value appropriation across the manufacturing value chains by exploring the impact of the fourth industrial revolution on manufacturing business models and intellectual property strategies.
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