The Chinese film industry in the last decade has witnessed an increasing flow
of on- and off-screen talent from abroad as film producers reach out to highly
skilled companies and individuals outside China.
This project seeks to identify the benefits and challenges of an increasingly multinational
production environment and outline this environment’s implications for entertainment and technology
companies. It aims to highlight the successful practices of international production and
post-production outfits that involved in film and TV professionals from
different backgrounds, particularly those trained in the U.S. and China, and furthermore to develop a model of cross-cultural work practice in global screen industries.
China’s market remains hugely promising for international producers. Hollywood releases accounted for five of the top 10 releases in china in 2010 and six of the top in 2011. With the impending relaxation of longstanding import quotas, China offers exceptional opportunities for producers outside china to attract large audiences for whom film going does not yet represent an everyday activity.
The University of Nottingham
Nottingham, NG7 2RD
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