VAX-TRUST at the University of Nottingham

The “Addressing Vaccine Hesitancy in Europe (VAX-TRUST)” social science research project scrutinizes vaccine hesitancy as a broad societal phenomenon, with the primary aim of providing tools and support for healthcare professionals encountering vaccine hesitant individuals.

VAX-TRUST is made up of an international and interdisciplinary team and will use a range of social scientific research methods to understand vaccine hesitancy in society and develop evidence-based interventions.



Over the life of the VAX-TRUST project, the team’s work will progress through three stages:

Stage one: Situation analysis and research into vaccine hesitancy in the UK, focusing on the East Midlands region

Situation analysis of vaccine hesitancy in the East Midlands


Analysis of media coverage related to vaccination


Qualitative research into vaccine hesitancy in the East Midlands


Stage two: Using the knowledge and understanding of local vaccine hesitancy generated in stage one, design and evaluate evidence-based interventions

Design and implement tailored and evidence-based interventions


Evaluation of interventions


Stage three: Based on the evidence generated in stage one and two, design and develop recommendations for future interventions and public health policy


Provide recommendations






Project funding

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 965280.

Contact us

To get in touch with the Nottingham team, please contact Dr Anderson at

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University of Nottingham
University Park
Nottingham, NG7 2RD