VAX-TRUST at the University of Nottingham
VAX-TRUST ("Addressing Vaccine Hesitancy in Europe") is an international and interdisciplinary project which uses social science methods and approaches to explore the broad societal phenomenon of vaccine hesitancy. The aim of VAX-TRUST is to improve our understanding of vaccine hesitancy and to develop evidence-based educational interventions for healthcare professionals and healthcare students. The project is funded by the EU Horizon 2020 programme.
VAX-TRUST is a multi-stage project that aims to deepen our understanding of parental vaccine hesitancy. The stages of the project include an analysis of media discourse around vaccines, qualitative interviews with parents and healthcare professionals, ethnographic observation of childhood immunisation appointments, and the development of evidence-based tools to help healthcare professionals maintain positive communication with parents who may be cautious about their children receiving routine vaccinations.
The stages of VAX-TRUST are outlined below. Stage one was completed in late 2022.
Stage one: Situation analysis and research into vaccine hesitancy in the UK, focusing on the East Midlands region
Situation analysis of vaccine hesitancy in the East Midlands
Analysis of media coverage related to vaccination
Qualitative research into vaccine hesitancy in the East Midlands
Stage two: Using the knowledge and understanding of local vaccine hesitancy generated in stage one, design and evaluate evidence-based interventions
Design and implement tailored and evidence-based interventions
Evaluation of interventions
Stage three: Based on the evidence generated in stage one and two, design and develop recommendations for future interventions and public health policy
Project funding
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 965280.
Contact us
To get in touch with the Nottingham team, please contact Dr Anderson at alistair.anderson@nottingham.ac.uk