VAX-TRUST at the University of Nottingham

The international and interdisciplinary “Addressing Vaccine Hesitancy in Europe (VAX-TRUST)” project uses social science methods and approaches to explore the broad societal phenomenon of vaccine hesitancy. The project includes an analysis of media articles published in 2019 and 2020, and qualitative interviews with parents and healthcare professionals.

The aim of VAX-TRUST is to improve our understanding of vaccine hesitancy and to develop evidence-based educational interventions for healthcare professionals and healthcare students.



Over the life of the VAX-TRUST project, the team’s work will progress through three stages:

Stage one: Situation analysis and research into vaccine hesitancy in the UK, focusing on the East Midlands region

Situation analysis of vaccine hesitancy in the East Midlands


Analysis of media coverage related to vaccination


Qualitative research into vaccine hesitancy in the East Midlands


Stage two: Using the knowledge and understanding of local vaccine hesitancy generated in stage one, design and evaluate evidence-based interventions

Design and implement tailored and evidence-based interventions


Evaluation of interventions


Stage three: Based on the evidence generated in stage one and two, design and develop recommendations for future interventions and public health policy


Provide recommendations






Project funding

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 965280.

Contact us

To get in touch with the Nottingham team, please contact Dr Anderson at

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University of Nottingham
University Park
Nottingham, NG7 2RD