Our scope is far-reaching: from designing smart products to answering the ethical questions surrounding interactivity and use of data.
We will deliver smart, interactive products using new approaches to design, and use design to deliver unique user experiences. Digital technologies can transform our relationships with conventional products, enhancing value by carrying information about their owners. Our researchers have created the Carolan guitar, an acoustic instrument digitally connected to its history — where it was made, who has played it and where it has been. Or imagine a car and its owners sharing, passing on and adapting to its data. Such innovations will encourage us to ‘adopt’ products and extend their lifespan.
Data, humans and systems will seamlessly interact in these ways. Instead of programmed, passive machines manufacturing will become truly dynamic.
We envisage a connected industrial infrastructure, making the UK a world-leader in this new industrial and consumer landscape by delivering whole-lifecycle models for the digital marketplace.
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