Marketing and human instincts

Daniel Goldstein, Assistant Professor of Marketing, talks about how the simple rules underlying human decision making can have a huge impact on consumer behaviour.

One of the most widespread ways to represent what you know is to represent who knows what. This avoids the complications of codifying or storing the knowledge in great detail – you simply map the relevant people to a high-level taxonomy, leaving them to give contextualised answers when asked. Initiatives to provide corporate ‘yellow pages’ which map an organisation by what people know rather than by where they work, or alphabetically, have been reported to be extremely popular and succe

The customer is king

Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

Statistics in Psychosocial Research: Measurement

Presents quantitative approaches to measurement in the psychological and social sciences. Topics include the principles of psychometrics, including reliability and validity; the statistical basis for latent variable analysis, including exploratory and confirmatory factor analysis and latent class analysis; and item response theory. Draws examples from the social sciences, including stress and distress, social class and socioeconomic status, personality; consumer satisfaction, functional impairme

Engaging and competing in commercial markets

Practitioners Showcase: An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises. An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises by tapping into the growing global consumer interest in environmentally sound, fair trade goods and services. Three innovative social entrepreneurs will talk about how they successfully educate c

Consumer Issues of Direct to Consumer Genetic Testing

Dr Helen Wallace talks about the issues and aspects of direct to consumer genetic testing focusing on the consumer issues

Regulatory Issues of direct to consumer genetic testing

Stuart Hogarth of the Centre for Biomedicine and Society at King’s College London talks about the regulatory issues surrounding direct to consumer genetic testing

Energy Innovation at Scale

The United States urgently needs a transformation of its energy supply both to address climate change and for reasons of energy security. To meet this immense challenge, the nation requires not just technological breakthroughs, but heavy lifting from big industry as well as government guidance, says **Steven E. Koonin**.

In a

1.7.1:Relative and absolute comparisons

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.6: Using the price indices

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.5.2: Calculating the price indices

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.5.1: What are the CPI and RPI?

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.5: The UK Government price indices

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.4: Price ratios and price indices

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.3.2: The mean

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.3.1: The mean and the median

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.3: A statistical interlude—averages

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.2.1: Using your loaf

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.2: Are we getting better off?

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.

1.1: Introduction

This unit looks at a wide variety of ways of comparing prices and the construction of a price index. You will also look at the Retail Price Index (RPI) and the Consumer Price Index (CPI), indices used by the UK Government to calculate the percentage by which prices in general have risen over any given period. You wil also look at the important statistical and mathematical ideas that contribute to the construction of a price index.