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Paul Grainge

Professor of Film and Television Studies, Faculty of Arts

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Expertise Summary

My research concentrates on contemporary film, television and media culture. I have written extensively on branding and promotion in the media industries, and have also published on nostalgia and media memory. Most recently, I have co-authored a book with Catherine Johnson titled Promotional Screen Industries (Routledge, 2015). I am a member of the Institute for Screen Industries Research (ISIR) at the University of Nottingham and am Director of the AHRC Midlands3Cities Doctoral Training Partnership. My recent publications include (see publication tab for full list):

Product Details

Books:

  • Promotional Screen Industries (co-authored with Catherine Johnson) (Routledge, 2015)
  • Ephemeral Media: Transitory Screen Culture from Television to YouTube (editor) (BFI, 2011)
  • Brand Hollywood: Selling Entertainment in a Global Media Age (Routledge, 2008)
  • Film Histories: An Introduction and Reader (co-author) (Edinburgh University Press, 2007)
  • Memory and Popular Film (ed) (Manchester University Press, 2003)
  • Monochrome Memories: Nostalgia and Style in Retro America (Praeger 2002)

PhD supervision: I have supervised 14 PhD students to completion (three with AHRC awards) on subjects including video nasties (Kate Egan), Sharon Stone (Rebecca Feasey), cinematic digital effects (Michael Duffy), Hollywood masculinity (Donne Peberdy), memories of cinemagoing (Sarah Stubbings), science-fiction magazines (Nathan Hunt), British documentary (Jack Newsinger), transnational media flow (Iain Robert Smith), temporality and narrative in US television (JP Kelly), media memories of World War Two (Debra Ramsay), American national funerals (Fran Fuentes) and US television in Europe (Alessandro Catania). I am currently co-supervising 4 doctoral candidates working on the broadcasting history of Bermuda (Dana Selassie), accidental audiences for children's TV (Claire Burdfield), media planning (Victoria Gerstman) and nostalgia and Chinese film (Zhun Gu)). I would be happy to supervise PhD students who want to work on the cultural/screen industries, promotion, marketing and branding, Hollywood entertainment, nostalgia and memory, or on general topics relating to contemporary film and television that take a media industries approach.

Professional Service: I have been a member of the AHRC Peer Review College since 2007 and serve on the editorial boards of Cinema Journal, Screen, and Memory Studies. I am currently Director of the AHRC Midlands3Cities doctoral training partnership.

Teaching Summary

In recent years, I have taught the modules Understanding the Cultural Industries, Film History, The New Hollywood, and Researching Culture, Film and Media. I have been particularly concerned on… read more

Research Summary

My current research explores the promotional screen industries. This has grown out of an AHRC 'Beyond Text' workshop on 'ephemeral media' (2009) that examined the role of promotional media such as… read more

Recent Publications

In recent years, I have taught the modules Understanding the Cultural Industries, Film History, The New Hollywood, and Researching Culture, Film and Media. I have been particularly concerned on Understanding the Cultural Industries to encourage students to reflect on the complex workings of the film and television industry: from the role of advertising and the rise of market research to issues surrounding copyright, media convergence and creative labour. This has culminated in students devising and pitching their own 'transmedia franchise,' a group project designed to provide hands-on experience of the dynamics and challenges of work in the media industries. This model of theoretical and applied learning, tapping the creativity of students, has been extremely rewarding and has produced some highly innovative film and TV ideas.

Current Research

My current research explores the promotional screen industries. This has grown out of an AHRC 'Beyond Text' workshop on 'ephemeral media' (2009) that examined the role of promotional media such as logos, promos, idents and trailers. This led to an AHRC Follow-On Fund project titled 'TV and Digital Promotion: Agile Strategies for a New Media Ecology' which is now an AHRC impact case study (see future research for more details)

Essays based on the ephemeral media workshop can be found in the edited collection, Ephemeral Media: transitory screen culture from television to YouTube (London: British Film Institute, 2011). Videos and sound clips of the plenary lectures (including talks by John Caldwell, Barbara Klinger, William Uricchio, Jon Dovey, Hugh Hancock, Rik Lander and Charlie Mawer) can be found at:

http://projects.beyondtext.ac.uk/project_gallery.php?i=8&p=Ephemeral%20Media&t=v&Keywords=&Category=

www.ephemeralmedia.co.uk

Future Research

My current project, which is ongoing, investigates a hybrid sector called the promotional screen industries. This grows out of an AHRC-funded project on TV and Digital Promotion. In 2012, Cathy Johnson and I engaged with Britain's leading media and broadcast design company, Red Bee Media, to explore how companies specializing in brand communication and promotional design are developing strategies to 'connect viewers to content' in a multiplatform world. An overview of the project and its findings can be found here:

TV and Digital Promotion

I have published a book with Cathy Johnson based on this research titled Promotional Screen Industries (Routledge, 2015). In beginning to think about why we might study logos, channel idents and emerging forms of branded entertainment, see the link below for a YouTube video:

'Why study television idents?'

For reflections on interviewing media professionals, based on our work with Red Bee Media, see the following video (this was part of an event hosted by the postgraduate-led 'Industrial Approaches to Media Network'.

Interviewing Media Professionals

Most recently, I have been researching the development and promotion of BBCiPlayer

Blog on BBCiPlayer

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