The Virtual and Immersive Production Studio (VIP Studio)
The VIP Studio is a cross-faculty facility, a creative-led research laboratory developed to explore technologies and strategies for artistic and creative practice with funding from ERDF, EC, DCMS and UKRI.

About the Vip Studio
Founded by a team of creative, technical and curiosity led experts, the studio supports a range of researchers, artists, SMEs, creatives and community groups to develop unique immersive experiences in film, TV, games, performance arts production and audience engagement.
The VIP studio is a large, well equipped studio facility with a curiosity and improvisation focussed approach to researching performance, audiences and creative technologies, including mixed reality, performance capture, and artificial intelligence. The studio is predicated on four core activities:
Research: Exploring the cutting edge of new technologies, pipelines and workflows for creativity and artistic design, and the impact of these technologies on performers, producers and audiences.
Deployment: Delivering real-world, practicable solutions that enable the development of proof-of-concept, prototype and complete public experiences that draw on and demonstrate our research, and allow us to observe it in public practice.
Knowledge Exchange and Training: The studio delivers a range of training programmes for practicing creators and creative technologists, as well as supporting residencies, exhibitions and creative hackfests to ensure our research does not happen in isolation.
Facilities include:
- Large sound-proofed studio space.
- Industry standard motion capture platform and AI-supported lightweight alternatives
- Industry standard volumetric video capture platform
- Industry leading spatial video capture platform
- Industry standard camera tracking and virtual production facilities
- High-end camera arrays supporting a variety of capture approaches, including drone cameras, and facial-performance cameras.
- High-end microphone arrays supporting a variety of capture approaches, including binaural and ambisonics.
- Spatial audio playback facilities, including surround audio and PA systems
- Chromakey facilities including fixed and mobile platforms
- Haptic feedback suits for on-body touch-feedback
Large suite of mixed reality headsets, including Varjo, Meta, Apple devices.
Get in touch: vipstudio@nottingham.ac.uk
Main studio website: https://www.nottingham.ac.uk/clas/departments/culturalmediaandvisualstudies/research/vip-studio/the-studio/thestudio.aspx