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Biography
I have a background in engineering with a focus on total quality management systems and prior to joining the University worked in health informatics across the community, acute and primary care sectors. My current role within PRIMIS at the SOM is Business Implementation Lead. Previous roles included Learning Consultant, then Training Consultant and Account Manager.
- Supporting PRIMIS commercial activities by identifying, negotiating and securing new business for the organisation overseeing the delivery process and fulfilling an account management role for customers.
- providing consultancy services to local NHS organisations, undertaking diagnostics and providing tailored solutions to improve the quality of primary care data applying specialist knowledge of primary health care information management.
- Project management overseeing the delivery of services to customers and end-users
I have gained specialist knowledge and experience in clinical coding, training design and delivery, information management, data quality improvement, research support, data extraction and the analysis and interpretation of primary care information.
PRIMIS is a specialist team of health informaticians within the School of Medicine. We provide expert advice on the intelligent use of primary care data to the NHS, academics, and industry partners. Our work is not just about data, however. Our tools and training programmes support behavioral change in general practice, often involving the widespread scale and adoption of healthcare innovations.
Expertise Summary
Management of a portfolio of high-profile national customers:
- Identify and manage strategic partnership opportunities, including with the NHS, health-care related industry, professional bodies and other universities and academic institutions.
- Oversee a portfolio of high-profile national customers
- Attend appropriate meetings, conveying a professional image of PRIMIS, to defined contacts and partners, so that mutually beneficial and strategic relationships are established, maintained, and leveraged.
- Analyse highly complex real-world data sets to provide consultancy advice and support to national customers, as well as the production of reports providing a detailed summary and commentary of the data collected.
- Lead on major bids and initiatives with national customers.
Project management:
- Draw up project plans, considering deliverables and agreed customer milestones, as well as team capacity.
- Monitor progress of work and reports any issues to the customer and relevant PRIMIS team members.
- Resolve problems with expert advice, using innovation and creative thought to develop appropriate options and solutions.
- Develop learning aids and documentation for data-related products and ensures that existing materials are kept up to date and relevant.
- Develop and complete Data Protection Impact Assessments and Data Processing Agreements, where required.
- Provide support to colleagues from academia on the development of research protocols (such as study design, methodology, data management and information governance)
- Provide customer support for local approval processes for information governance and use of technology
- Project management roles included the scale up and national program for the PINCER project.
Business Development
Develop business opportunities, liaising with potential new customers and partners to agree their requirements, scope, cost, and plan potential projects.
Participate in business planning activities, identifying, and assessing new revenue streams.
Use product knowledge and market expertise to assess the viability of the opportunity.
Recent Publications
RODGERS, S., AVERY, A.J., BARKER, H., FENSOME, L., JOHNSON, J., OLIVER, K., PANAYIOTIDIS, T., PAREN, M. and SMITHSON ,O., 2020. Building a replication model for the national rollout of PINCER using a social franchising approach Pharmacoepidemiology & Drug Safety. 29(Supplement 2), 3-28