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Creative and cultural industries represent a large variety of activities and enterprises. They shape many social and cultural expectations, both locally and globally. 

Our research

From TV to museums, record labels to social media platforms, these industries are influential both socially and economically. In the UK alone, these industries employ almost two million people and contribute billions to the economy.

Our primary goal is to bring together a wealth of expertise from across The University of Nottingham, and to help catalyse innovative research into the creative and cultural industries. By helping to bridge the gaps between disciplines as varied as computer science, culture, film and media law and the social sciences, we will strengthen the research output of all our academics working in this field, and provide new opportunities for cross-disciplinary projects.

Our impact

As Britain’s global university, and with academics drawn from across our campuses in the UK, Malaysia and China, The University of Nottingham can provide an international insight into the unique challenges and impacts of the creative and cultural industries. This, combined with our strong track record for innovation and impact in this area, ensure that this RPA will be an effective part of the institution.

Our University

Improving our understanding of these vital industries can help us, and companies, organisations and individuals across the world, better understand the role that they play in defining our culture, improving international relations and maximising economic impact. We aim to strategically build relations with centres of excellence at UK and overseas institutions to improve research collaboration, and work extensively with both public and private enterprise to have the greatest impact.

Research Centres, Groups and Institutes


World-class research at the University of Nottingham

University Park
+44 (0) 115 951 5151

Athena Swan Silver Award