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Our speakers, Dr Roberto Santos and Dr Grazziela Figueredo

Maximise and Monetise Your Data

Tuesday 16 March 2021
Online Webinar via Adobe Connect 

About this event


Due to circumstances beyond our control, this webinar has been cancelled. 


It has been said that data is the new oil: the most valuable resource in the world. But just as raw oil must be processed to maximise its value, so too data is of limited value unless we have the capability and capacity to refine and utilise it. Businesses - SMEs included - generate an abundance of data, but most of it simply goes unused, when it could be transformed and monetised into a powerful, decision-making tool.

Here at the University of Nottingham, our Advanced Data Analysis Centre is helping businesses to harness their data and translate it into value. But what does this actually mean in terms of real-world impact?

Consider being able to:

  • analyse customer records to predict no-shows to appointments to optimise your schedule
  • utilise maintenance data to automate repairs and prevent machine failures before they occur
  • fine tune your stock-keeping based on predictions generated from social media data, web search trends and even weather forecasts!
  • optimise your delivery routes by integrating live data, saving both time and cost
  • detect and classify different types of disease by comparing hundreds of thousands of images of body scans in just a matter of days

…and this handful of examples represents just a fraction of the ways that all sorts of industries are harnessing data to optimise products, services and processes and even make brand new discoveries.

Join us to discover the scale of the opportunity data presents to your business.

Funding opportunity

Thanks to a small internal pot of funding, we are able to offer one SME the opportunity to receive up to 10 days of work from our Advanced Data Analysis Centre on a specific data problem or project on a fully funded basis. Further information about how to apply for this opportunity will be provided at the webinar. Companies must attend the webinar to be eligible for this opportunity.


Dr Roberto Santos - University of Nottingham

Dr Santos is a team leader at the Advanced Data Analysis Centre (ADAC). ADAC is housed within the Digital Research Service (DRS) to provide data-driven research and innovation within academia and industry. ADAC has a proven track record of undertaking research on a range of projects. Over the years, Dr Santos has developed a strong track of successful industry projects involving advanced data analytics, software development and data engineering.

Dr Grazziela Figueredo - University of Nottingham

Dr Figueredo is the Research and Innovation Lead at ADAC and Assistant Professor in Computer Science. Her research focusses on development/application of techniques for systems simulation and intelligent data analysis. With two PhDs, Dr Figueredo is focused on developing an immune-inspired algorithm for instance selection in large data sets plus the translation of simulation approaches for immunology problems.


TimeAgenda item
08.15am – 8.30am Join the webinar when you’re ready
8.30am – 9.00am Keynote presentations
9.00am – 9.15am Question and answer session
9.15am – 9.20am Elevator pitches
9.20am - 9.30am Close

Book your place

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is up to £50.00, but is delivered completely free of charge to participants.

European Regional Development Fund logo

What are you doing with my data?

We will add the data you provide on this form to our Customer Relationship Management system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

Read our privacy policy for more information on how your data is used and stored. If you have any questions about registering for this event, please email georgia.ames@nottingham.ac.uk.